How to Make a Wheel of Fortune: a Step-by-step Guide

Picture of Kalev Kärpuk
Kalev Kärpuk
Adact Wheel of Fortune

Are you looking to create an engaging and interactive experience for your audience? We will show you how to make a Wheel of Fortune for your website! You can surprise your visitors with a prize wheel that will give them fun and the possibility of winning prizes, just like in the popular game show, Wheel of Fortune.

Did you know the Wheel of Fortune has been on air since 1975? And it’s still a source of fun and excitement for over eight million weekly viewers! It appeals to audiences of all ages by providing an easy-to-follow format and offering the potential to win attractive prizes.

Now you can provide a similar experience to your audience by creating a prize wheel game to embed on your website, social media profiles or online banners.

In this article, we will guide you through the steps of creating your own Wheel of Fortune and provide tips and best practices to make it a success.

So, let’s get started!

What is gamification marketing?

Gamification marketing refers to using game elements and mechanics in non-game contexts, such as marketing campaigns or product experiences. The goal is to engage customers and encourage desired behaviors by providing an enjoyable and rewarding experience.

The idea behind games in marketing is that by getting an engaging experience, customers are more likely to remember the brand and feel more positive about their interactions. It can lead to increased loyalty, higher sales and a more positive overall brand image.

Wheel of Fortune: what is it, benefits & how it works

Wheel of Fortune is a popular game show featuring a spinning wheel with different values and prizes. Contestants spin the wheel and get the prize that the wheel lands on.

In a marketing or business context, the Wheel of Fortune serves as a promotional tool or a gamification marketing strategy.

The wheel’s digital version contains prizes, discounts or other incentives. Website visitors or customers spin the wheel to win one of the prizes.

Brands employ the digital Wheel of Fortune game to achieve various marketing goals like increasing engagement, boosting brand awareness and driving sales. 

For example, Estonian Tele2, a telecom company, used a branded Wheel of Fortune to capture leads. The game was played 18,683 times in just two weeks and moreover, Tele2 collected 10,069 leads.

Tele2 Wheel of Fortune

How to make a Wheel of Fortune using Adact

Adact is a gamification platform that offers tools for creating interactive content on your website, including fun games like Wheel of Fortune, custom wordle games, trivia games, puzzle games, matching games or even personality quizzes.

Here are some reasons to choose Adact:

  • Our user-friendly interface makes it easy to customize the game and set up the mechanics. You can create a fun and engaging experience for your audience in just a few clicks.
  • With Adact’s analytics tools, you can monitor the performance of your game and track metrics like the number of players, the length of time they played and the popularity of specific prizes. In addition, players can also see their score through the leaderboard.
  • Adact integrates with various platforms, including social media, email and websites, making it easy to share the branded game with your audience and promote your company. What’s more, you can now add your campaigns as a widget to your homepage.

Decide on your prizes

You can mix and match different prizes and create tiers to make the game even more exciting.

Here are some suggestions for prizes that you could offer in your Wheel of Fortune game created using Adact:

  • Discounts
  • Gift cards
  • Free samples
  • Free shipping
  • Travel vouchers
  • Premium products
  • Loyalty program points
  • Exclusive access to special events or products
How to make a Wheel of Fortune

Remember that the prizes should align with your brand, be relevant to your audience and offer variety.

Choose the number of sectors

With Adact, you can choose the number of sectors on the wheel and make anywhere between 2 to 50. You can always add or remove sectors to find the right balance between excitement and odds of winning.

The more sectors on the wheel, the lower the odds of winning a specific prize. If you want to offer higher odds of winning certain rewards, you may want fewer sectors.

Customize it

After deciding the number of sectors, it’s time to customize the Wheel of Fortune to make the game look unique and on-brand.

Adact gives you many customization options. You can:

  1. Change the background color or set your own branded image as a background.
  2. Change the design of the grid box, as well as the letter color and font.
  3. Customize feedback colors.
  4. Customize the layout of the wheel to make it more visually appealing. You can adjust the position and size of each sector and decide whether you want to have a prize behind all sectors or only behind some of them.

Adact lets you easily modify the Wheel of Fortune using drag-and-drop tools and then preview your changes in real time. Experiment with different designs until you find the one that fits your brand best and engages your audience.

Customization options

Publish your custom Wheel of Fortune

When you are happy with the design of your Wheel of Fortune, you can easily publish it on our domain or your website.

Click on the “Publish” button in the Adact editor to generate a unique URL for your Wheel of Fortune. Copy the URL and paste it into your website or social media post.

You can embed the Wheel of Fortune directly into your website using the provided HTML code and share the game on social media platforms or in your app, distribute it through newsletters or publish it on online banners.

Publishing your campaign

Analyze your gamification campaign

Use Adact’s built-in analytics tools to collect data on user behavior and engagement with the game.

You can track metrics such as:

  • The number of spins
  • The average time spent on the page 
  • The conversion rate

Once you have collected the data, analyze it to identify patterns and trends. Look for areas where your campaign is performing well and where it needs improvement.

Use the insights to optimize your campaign. Make design, messaging or incentives changes to improve engagement and conversion rates. Test different variations of the campaign to see what works best.


Whether you want to increase engagement, generate leads or boost sales, Wheel of Fortune is an effective and engaging way to achieve your objectives.

Following the steps outlined in this article, you can create a fun and interactive experience for your audience and achieve your marketing goals.

Adact’s prize wheel requires no coding and takes only a few minutes to create. Sign up for Adact’s service to start making your own prize wheels.

How to make a Wheel of Fortune: FAQs 

What app do you use to make a Wheel of Fortune?

If you want to create a Wheel of Fortune game, Adact is great for it. Adact is a user-friendly platform allowing you to design and customize your own Wheel of Fortune game. It is also great for creating quizzes for marketing or custom guess-who games.
When creating a Wheel of Fortune with Adact, you can choose the number of sectors, customize the design and prizes and add lead capture forms.
Once the game is ready, you can easily publish it on your website or through Adact’s domain, making it accessible to your audience.

How do you make a lucky draw wheel?

You can use Adact to make a lucky draw wheel.
Adact allows you to choose anywhere from 2 to 50 sectors on your prize wheel, select the color scheme and images to customize the wheel, decide on prizes for each sector and incorporate different features.

Can I create my own Wheel of Fortune game?

You can make a fairly simple prize wheel using cardboard.
Cut a circle from cardboard and determine the number of sectors you want on your wheel.
1. Draw lines to mark sectors.
2. Use a brush or spray paint to decorate each sector with different colors and write the prize or message there.
3. Cut a rectangular piece of cardboard and fold it in half to create a wheel stand.
4. Use a nail or screw and place it in the center of the round wheel to attach the stand.
Your DIY wheel is ready. You can use it at family gatherings or parties. The game will surely bring endless laughs and you will create awesome memories playing the prize wheel.
Cardboard is not the only option when you want to create a Wheel of Fortune. Possibilities are limitless and what you choose depends on your imagination and creativity. You can make a prize wheel from a bicycle wheel, a piece of wood, plywood or plastic.

In the meeting, we will take a look at ADACT, discuss different game ideas and how gamification can help reach your marketing goals.

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In the meeting, we will take a look at ADACT, discuss different game ideas and how gamification can help reach your marketing goals.

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What to expect from the 30 minute demo call:

  • You will learn how to easily launch gamification marketing campaings
  • Find solutions for your specific use cases
  • We will cover case studies and success stories similar to your brand
  • Discuss flexible pricing options
  • If possible, we will create your own designed campaign during the call together
  • Make sure you leave with a new found knowledge of gamification marketing innovations
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