All of the games we tried have proven to be great interaction and lead generators. Some are more suitable for younger and some for older population, which helps us to target different audiences on different occasions. Games can also be used as survey tools – by building them correctly one can use them to learn more about the customer. There is a number of engagement tracking options in the Adact’s dashboard which help us measure the effectiveness of our marketing communication channels and see the engagement in real time. Games are also responsive and look good on all devices.
Let the numbers work for you
80%
Higher conversion
Through gamification marketing, we are awarding prizes which people win. Due to loss aversions people are more likely to redeem the prizes because otherwise they would lose their winnings.200x
Longer Website Visits
Instead of briefly skimming through your content, with Gamification Marketing expect to have over 20 minute long sessions per person on each engagement!2.5x
Higher Click Through Rates
Gamified marketing enables you to use call to actions such as “Play and win!”, “Challenge your friends” or “Can you beat our score”? for example. Such call to actions show 2.5x higher Click-through-Rates compared to “Click here to learn more”50x