Trusted by the world’s leading brands
Adact has a 3 step process
Choose the game
20+ games to choose from
Upload the design
Drag, drop and edit from Adact
Launch the campaign
Get immediate results
With the option for 20+ games to choose from and even more coming each month, Adact has something for everyone. All of these handpicked by game designers to bring you top-rated results with a simple set up that can be done in seconds!
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The Adact platform allows designers to edit and save templates that are ready-to-go. Changing the design doesn't require any coding skills. Everything is to drag and drop with an interactive user interface!
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Adact will measure analytics in real-time so you can focus on achieving your goals. We track each click and redirect, then organize all the lead information into a single dashboard for easy access
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Stand out from competitors
Gamification campaigns are eye-catching, contagious, and have a 20% lower cost per click. You can reach passive audiences that are harder to get with regular advertising.
Convert new clients
After playing the game, 96% of customers are ready to be directed by you. 10-30% of those will click on your website and become clients after they finish their journey
Engage your audience for tens of minutes
Gamification marketing grab customers’ attention and you can give customers the experience they will remember for months.
Latest examples
Orkla
412 250
14 472 (84%)
13 893 (96%)
The goal was to engage the target audience for tens of minutes and ensure that they would recognize Orkla’s new product in the store. The game had 412,250 engagements with a 16% bounce rate and 16 min avg engagement length.
National Geographic
4870
4480 (83%)
4346 (97%)
The goal was to get new subscribers for National Geographic magazine. They created a wheel of fortune to drive traffic and make personalized offers. After the game directed them to their landing page, 28% of the players landed on their online store, and 34% of those ordered their subscriptions.
Eggo
277 444
5027
95%
Eggs had a great idea of combining and creating an Easter game for well... Easter holidays! In the game, players had to match the same-colored eggs to score points. All players were placed on the leaderboard, and the best players won prizes - all automated with Adact!
Carlsberg Group
26 305
2661
2607 (98%)
Carlsberg created a game to introduce the flavors of their new product. Players had to catch flavors into the drink.
Drako
Ongoing
Ongoing
Ongoing
Peugeot
Ongoing
Ongoing
Ongoing
Peugeot invited players to fill out questions regarding their new electric vehicle. If player answered all questions correctly, they got a chance to win the surveyed Peugeot for the entire weekend!
Olybet
9004
3329
94.77%
While everyone was crazy about competing in marketing during EURO 2021, Olybet used Adact to differentiate themselves from the competition and created their own superhero game that fits their brand!
People are talking...
“We were very, very satisfied with the results. The time spent in the gamified ad was long, repetitive, and the traffic was very high quality. People also clicked to the e-store, where the conversion rate of purchases was a surprising 1.27%!”
Mari-Liis Kullamaa
Digital media specialist, Initiative
“The brand stays in the consumer's consciousness for a longer time, leading the consumer to consciously prefer the given brand in a buying situation. Games are also very effective to generate leads for remarketing. Thus, Adact is not a one-time thing but a tool for your whole marketing lifecycle. I've been very satisfied with the results and will continue using Adact.”
Birgit Karus
Digital strategist, NOH Productions
“We started using Adact in the summer of 2020. The games we created, caught the eye and served as good entertainment, which helped to establish the Mamma brand. Adact's customer support team acts quickly, offering appropriate ideas when needed. I recommend testing gamified solutions with Adact.”
Taavi Rehepapp
Marketing manager, Saarionen
“Adact campaigns have always achieved their goal and gathered leads that we’ve used for further promotion. Games remove subconscious barriers to advertising, and people are more susceptible to marketing messages. Involvement through games is significantly better than just "share and win" campaigns.”
Argo Kubja
CMO, Tradehouse
“Adact campaigns enabled to reach several new target groups, which had previously been challenging as a conservative public organization. Customer support of Adact is also super helpful and has always managed to find solutions for all our wishes.”
Andra Heinat
Communications Specialist, Nordic Council of Ministers
FAQ
Yes! All you need to do is copy paste a script we provide and add this to your website and everything else is done from our side!
Absolutely! For that you just need to specify the banner size and make sure the game fits on the size. Then add our campaign to the banner via an IFrame.
Our systems are designed as GDPR Compliant. All of our data is encrypted, so no one besides the campaign organizer can freely access collected leads. All of our servers and 3rd party providers reside in Europe. We also provide our standard DPA, Terms, and Conditions if you don't have one yourself.
Our games fall into 4 categories:
- Questionnaires (Video Trivia, Jeopardy, Personality Test, Trivia)
- Lottery games (Wheel of Fortune, Scratchcard)
- Playful/Competitive games (for example based on Super Mario, Candy Crush, Whack a Mole, etc).
See full list of our game types here.
Different games have different use cases so you can be sure you can use Adact for whatever marketing goal you might have!
You can either start driving traffic to the landing page created through Adact or embed the page into your website. To embed, all you need to do is copy-paste a script to your website.
