Create, build and manage Gamification Marketing Campaigns

No coding

Adact is the world’s leading software that allows you to create fully customizable interactive experiences. Create raffles, public competitions, or employee engagement games without writing a single line of code to achieve record-breaking results.

Adact helps you to bring results with gamification marketing

Adact logo


of Campaign Completion

Adact logo


Days of Retention

Adact logo


Higher Coupon Redemption

Adact logo


Engagements Per Participant

Adact logo

Higher Click-Through-Rates

Adact logo


Bounce Rate

Build your experiences
without any technical knowledge

Case Studies

Kaubamaja Drop game gamification campaign poster engagement

How to engage 10000 FMCG customers in 1 day? – Kaubamaja Case Study

Retail companies are always looking for ways they can stand out from their competition. This case study tells the story of how a large department store in Estonia used gamification to promote one of their flash sales, resulting in engagement and interaction levels that exceeded all expectations.

Matthias Merelaine

Customer Success Manager

Euronics B2C Gamification marketing campaign idea match3

How Euronics’ Candy Crush engaged customers for over 15 minutes

Studies have shown that games can be up to 80% more effective at getting people to engage with your brand than traditional advertising methods. Euronics got inspired by Candy Crush and decided to use it to engage its customer for over 15minutes!

Matthias Merelaine

Customer Success Manager

Gamifying the HR processes Kaupmees & KO AS Case Study

Gamification for HR – Kaupmees & KO Case Study

What if we tell you that there are more ways to use gamification than marketing? What if you create a game for your employees to enlighten their regular every-other workday? This is where gamification steps in.

Matthias Merelaine

Customer Success Manager

Creditstar Halloween background

Spooktacular Gamification Results for CreditStar

The leaves are changing color, the air is getting crisp, and pumpkins are appearing on doorsteps. That can only mean one thing—Halloween is just around the corner! As always, Creditstar decided to celebrate the holiday with a special campaign. This year, their goal was to engage with their users and give them the opportunity to have some fun while also reminding them about our products and offers.

Matthias Merelaine

Customer Success Manager

EKSL (Estonian Insurance Association) customer engagement gamification marketing campaign

How gamification increased awareness about life insurance

Insurers are often thought of as the boring, old-fashioned industry that no one wants to work in or deal with. But what if there was a way to change people’s perception of insurance and make it more engaging? Estonian Insurance Association company did just that by using gamification marketing. Learn how they did it and see if you can apply the same techniques to your own marketing efforts.

Matthias Merelaine

Customer Success Manager

Coca-Cola exhibition booth gamification marketing solution to engage its visitors

How Coca-Cola engaged visitors at their exhibition booth?

Coca-Cola has long been known for its innovative marketing campaigns. But recently, the brand took its marketing strategy one step further by leveraging gamification!

Kalev Kärpuk


Customers are saying

Mari Liis Kullamaa

We were very, very satisfied with the results. The time spent in the gamified ad was long, repetitive, and the traffic was very high quality. People also clicked to the e-store, where the conversion rate of purchases was a surprising 1.27%!

Mari-Liis Kullamaa

Digital Media Specialist @ Initiative

Birgit Karus

The brand stays in the consumer’s consciousness for a longer time, leading the consumer to consciously prefer the given brand in a buying situation. Games are also very effective to generate leads for remarketing. Thus, Adact is not a one-time thing but a tool for your whole marketing lifecycle. I’ve been very satisfied with the results and will continue using Adact.

Birgit Karus

Digital strategist, NOH Productions

Taavi Rehepapp

We started using Adact in the summer of 2020. The games we created, caught the eye and served as good entertainment, which helped to establish the Mamma brand. Adact’s customer support team acts quickly, offering appropriate ideas when needed. I recommend testing gamified solutions with Adact.

Taavi Rehepapp

Getting started

Book A Call

We will go over

  • The functionalities of the platform
  • Your specific use cases
  • Cover case studies and results
  • If possible will create your own designed campaign during the call
  • Discuss flexible pricing options
  • Make sure you leave with a new found innovation and motivation