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Gamification for HR – Kaupmees & KO Case Study

What if we tell you that there are more ways to use gamification than marketing? What if you create a game for your employees to enlighten their regular every-other workday? This is where gamification steps in.

November 22, 2022

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Gamification Marketing Highlights: Successful Case Studies

2022 was a year full of amazing gamification campaigns, and companies across different industries. From e-commerce and wholesale stores to HR, companies used gamification to achieve different objectives and met their goals. In this article, we will highlight some of the most intriguing and effective campaigns from the past year, and take a closer look at what made them successful.

January 10, 2023

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Are gamification marketing campaigns only for younger people?

Who is the target group of such campaigns? Contrary to popular belief, games and innovative solutions are not just appealing to teenagers. Adact’s founders report that a majority of players are women aged 27-42.

February 8, 2023

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Reform Party public sector used gamification marketing solution to engage voters and help their political marketing campaign
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How Can Public Sector Engage People Using Gamification Marketing?

As the 2023 Estonian Parliament elections drew nearer, the Reform Party embarked on an unconventional campaign strategy. In the realm of politics, parties continually grapple with the challenge of setting themselves apart from the competition and effectively conveying their election agenda. It is like a bustling marketplace where vendors must fight for the attention of…

Tallink Club One Customer Loyalty Program Gamification Marketing solution Christmas offering prizes successful
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Gamifying Tallink’s Customer Loyalty Program During Christmas

There’s a saying in business that two-thirds of the company’s revenue comes from its loyal customers. So… It makes sense to treat your customers well and take care of them. Right? Taking care of your loyal customers doesn’t mean feeding them or cleaning their clothes as parents do for their children. It can be as…

halloween advertising
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10 Halloween Campaign Ideas to Increase Customer Engagement

Halloween, with its air of mystery and excitement, provides a fantastic opportunity for businesses to connect with their audience in unique and engaging ways. From eerie decorations to captivating social media challenges, the holiday offers a range of options to boost customer engagement. Let’s look at 10 best Halloween marketing campaign ideas that can breathe…

Here are 8 gamification marketing concepts to use for customer engagement, sales, events and other digital campaigns. Maximize your black friday, christmas, easter, and other holiday campaigns
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8 Gamification Marketing Campaign Concepts you can use throughout the calendar year.

In the ever-evolving landscape of digital marketing, staying ahead of the curve is vital. One strategy that’s making waves and delivering impressive results is gamification marketing. By infusing elements of gaming into your marketing campaigns, you can capture your audience’s attention and keep them engaged year-round. In this article, we’ll delve deep into gamification marketing,…

Ninja Casino Bubble Shooter Booth concept at the event to attract customers and engage them
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A new standard for booth concepts: Ninja Casino Case Study

Ninja Casino’s gamified booth concept revolutionized event marketing, captivating attendees and elevating brand recognition at We Love the 90s festival. Witness the results as the Bubble Shooter game engaged festival-goers and left a lasting impact on the event’s success.

Figure out your marketing goal before you publish the campaign. Then choose a game type to enjoy success
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How to choose a game type for your gamification marketing campaign?

In the ever-evolving landscape of marketing, one strategy has been making waves for its ability to engage, captivate, and motivate audiences like never before – gamification marketing. Instead of adhering to the traditional marketing playbook, gamification takes a unique route to success. It all begins with a simple but powerful question: What’s your end goal?…

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Increase your campaign success by sending out automated emails

Using a automated email system offers efficiency, automation, analytics, and other features that can help you effectively reach your audience, improve engagement, and measure the impact of your email marketing effort! It offers several advantages, such as: What are the four triggers available for you to choose from? On prize win – Sending emails to…

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Folders: making your campaign management easier!

Imagine your computer or device is like a big messy room with lots of stuff scattered around. Folders are like magical boxes that help you tidy up and find things quickly. Do you often find it challenging to track down your marketing campaigns? Do you wish for a convenient solution to manage all your campaigns,…

Adact is committed to helping businesses unlock the benefits of gamification marketing, including the ability to generate 4-7x more leads, acquire more qualified leads, and differentiate themselves from competitors. Adact’s campaigns have demonstrated an impressive conversion rate, with approximately 83% of customers becoming leads.
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Meet Adact: Turning Audiences Into Customers in 30 mins with Gamification

This summer our CEO and founder Kalev Kärpuk had a chance to sit down with Bethenny Carl from Website Planet. They discussed how Adact started, how we stand out from the competition and what opportunities and challenges he sees in the future of gamification marketing. This is an excerpt from their conversation. What is gamification…

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