Gamification is the antidote for short attention span
Gamified Interactions produce better results
While standard marketing only engages our vision, Gamification marketing engages our entire brainpower.
By being actively engaged, gamification yields the users full focus.
Participants actively think on what they are doing making it much more intimate and engaging which in turn generates higher understanding, and conversion.
Gamification Marketing makes everyone winners
Your participants earn their prizes which in turn makes them less likely to throw away their earnings.
Comparing to getting something for free people are over 3x more likely to cash in your prize if you feel you earned it.
Gamification provides a simple interaction that generates the feeling of pride and achivement which is closely related to your messaging.
Gamification marketing is like a magnet
Interactive marketing Pulls people towards you instead of Pushing your message to your audience.
Instead of being seen as an obnoxious adverisment, you are changing memorable.
After over 1000 published campaigns with Adact here are the average results
Over 4,000
unique leads generated per campaign
Our highest generating campaign has created over 680,000 unique leads over 2 weeks.
Although targets are different and for some even 100 new leads is a major win, we know that using Gamification Marketing your results will be higher than your earlier endeavours.
10-25%
Bounce Rate
A bounce rate of 10-25% is an achievement indicating that a significant number of users are not only clicking on the ad but are also engaging with the content (game) on the landing page.
People choose to engage with brands’ content because it is fun.
20+
Engagements per participant
A high level of engagement, with 20 or more engagements per participant, suggests that the gamified campaign is effectively capturing and retaining the interest of users, potentially leading to increased conversions.
3+
Days of returning participants
Having returning participants for three or more days indicates that the campaign is creating a sustained interest in the product or service, potentially leading to long-term customer loyalty.
Some of our participants have played the same game 10+ times over different days.
96%
Completion Rate
A completion rate of 96% indicates that the gamified campaign is not only attracting users but also effectively retaining their attention until the end of the content.
60
seconds average engagement length
A 60-second average engagement length is an achievement, as it suggests that the campaign is successfully capturing and retaining the interest of users for a significant period, potentially leading to increased brand awareness.
Case Studies
Customers are saying
We were very, very satisfied with the results. The time spent in the gamified ad was long, repetitive, and the traffic was very high quality. People also clicked to the e-store, where the conversion rate of purchases was a surprising 1.27%!
Mari-Liis Kullamaa
Digital Media Specialist @ Initiative
The brand stays in the consumer’s consciousness for a longer time, leading the consumer to consciously prefer the given brand in a buying situation. Games are also very effective to generate leads for remarketing. Thus, Adact is not a one-time thing but a tool for your whole marketing lifecycle. I’ve been very satisfied with the results and will continue using Adact.
Birgit Karus
Digital strategist, NOH Productions
We started using Adact in the summer of 2020. The games we created, caught the eye and served as good entertainment, which helped to establish the Mamma brand. Adact’s customer support team acts quickly, offering appropriate ideas when needed. I recommend testing gamified solutions with Adact.
Taavi Rehepapp
Our Customers
Getting started
Book A CallWe will go over
- The functionalities of the platform
- Your specific use cases
- Cover case studies and results
- If possible will create your own designed campaign during the call
- Discuss flexible pricing options
- Make sure you leave with a new found innovation and motivation
