Did you know that the Wheel of Fortune has been entertaining audiences since 1975? Even today, it captivates over eight million viewers each week, appealing to all ages with its simple format and the chance to win exciting prizes.
Now, you can bring that same excitement to your audience by creating a prize wheel game for your website, social media profiles, or online banners.
Creating a custom Wheel of Fortune game online is a fantastic way to engage your audience and add an element of fun to your marketing strategy.
In this article, we’ll go through the steps of creating your own fortune wheel and share tips and best practices to make sure it’s a success.
Let’s dive in!
Wheel of Fortune – how it works?
The Wheel of Fortune is a well-known game show where contestants spin the wheel for prizes, based on where the wheel lands.
In a marketing or business setting, the Wheel of Fortune is used as a promotional tool and a gamification strategy.
The digital version of the wheel includes prizes, discounts, or other incentives. Website visitors or customers can spin a prize wheel to win one of these rewards.
Brands use the digital Wheel of Fortune to achieve marketing goals, such as increasing engagement, boosting brand awareness, and driving sales.
For example, Estonian Tele2, a telecom company, used a branded Wheel of Fortune to capture leads. The game was played 18,683 times in just two weeks and moreover, Tele2 collected 10,069 leads.
How to use price wheels in marketing?
Prize wheels can be a powerful tool in your marketing arsenal. They help increase engagement, drive conversions, and make promotional offers more enticing. Here’s how you can use them effectively:
- Improving engagement
Interactive elements, like a Wheel Fortune game, can keep visitors on your site longer, increasing the chances of conversion. When users are engaged, they are more likely to explore other parts of your website, learn more about your products or services, and ultimately make a purchase.
- Driving conversions
Offering discounts or freebies as prizes can encourage users to make a purchase. For instance, if a user uses the wheel to spin for prizes and wins a 20% off coupon, they are more likely to buy a product to take advantage of the discount. This immediate reward system can significantly boost sales and conversions.
- Building brand loyalty
Regularly offering engaging experiences can make customers feel valued and more connected to your brand. By providing a fun and interactive way to win prizes, you can create positive associations with your brand, leading to increased customer loyalty and repeat business.
Read more
Spin the Wheel promotion ideas
There are numerous ways to incorporate a spinner wheel online to promote your marketing strategy. Here are some effective ideas:
Discounts and coupons to encourage purchases
Use the Wheel of Fortune to offer discounts or coupons, encouraging customers to buy your products. For example, you can set up the wheel with various discount percentages (e.g., 10%, 20%, 30%) and let customers spin to win a discount on their next purchase.
Free products and samples to promote your brand
Give away free samples or products to create buzz and attract new customers. This can be particularly effective for new product launches, as it allows customers to try your product risk-free.
Generate leads and grow the subscriber list
Require users to provide their contact information to spin the wheel, helping you build your email list and generate leads. This not only engages users but also provides you with valuable data for future marketing efforts.
Examples of how Spinner Wheels can help businesses
Case Study: Tele2
Tele2 used a branded Wheel of Fortune to capture leads, resulting in 18,683 spins and 10,069 leads in just two weeks. This shows the potential for high engagement and lead generation through gamification.
General Examples
- Retail
Offering discounts or exclusive deals to customers who spin the wheel. This not only drives traffic to the store but also increases sales.
- Events
Providing prizes or free tickets to upcoming events. This can help boost event attendance and create excitement around the event.
- E-commerce
Giving away free shipping or gift cards to encourage online purchases. This can reduce cart abandonment and increase the average order value.
These examples demonstrate how implementing a Wheel of Fortune can significantly benefit businesses by improving customer engagement, driving traffic, and boosting sales.
By offering fun and exciting incentives and creating an interactive experience, businesses can achieve their marketing goals more effectively.
The success of Tele2 and other general applications highlights the versatility and impact of using spinner wheels in various industries, making it a valuable tool for any business looking to innovate its promotional strategies.
Read more
How to make a Wheel of Fortune game
Adact is a gamification platform that offers tools for creating interactive content on your website, including fun games like Wheel of Fortune, custom wordle games, trivia games, puzzle games, matching games or even personality quizzes.
Here are some reasons to choose Adact:
- Our user-friendly interface makes it easy to customize the game and set up the mechanics. You can create a fun and engaging experience for your audience in just a few clicks.
- With Adact’s analytics tools, you can monitor the performance of your game and track metrics like the number of players, the length of time they played and the popularity of specific prizes. In addition, players can also see their score through the leaderboard.
- Adact integrates with various platforms, including social media, email and websites, making it easy to share the branded game with your audience and promote your company. What’s more, you can now add your campaigns as a widget to your homepage.
Let’s go through the steps to create a Wheel of Fortune game.
Decide on your prizes
Mix and match different spin-the-wheel prizes to create tiers and make the game even more exciting. Here are some prize suggestions for your Wheel of Fortune game created using Adact:
- Discounts
- Gift cards
- Free samples
- Free shipping
- Travel vouchers
- Premium products
- Loyalty program points
- Exclusive access to special events or products
Make sure that the rewards align with your branded digital prize wheel, are relevant to your audience, and offer a variety.
Choose the number of sectors
With Adact, you can choose the number of sectors on the wheel, ranging from 2 to 50. You can add or remove sectors to find the right balance between excitement and winning odds.
Keep in mind – more sectors lower the odds of winning a specific prize, so if you want higher odds for certain rewards, you may want fewer sectors.
Customize it
After deciding on the number of sectors, customize the number wheel spinner to make the game unique and on-brand. Adact offers various customization options, allowing you to:
- Change the background color or set your branded image as a background.
- Adjust the grid box design, letter color, and font.
- Customize feedback colors.
- Modify the layout of the wheel, including the position and size of each sector, and decide whether to have prizes behind all sectors or only some.
Adact’s drag-and-drop tools make it easy to modify the Wheel of Fortune, and you can preview your changes in real-time. Experiment with different designs until you find the one that fits your brand best and engages your audience.
Publish your custom Wheel of Fortune
Once you’re happy with your Wheel of Fortune design, you can easily publish it on your domain or website. Click the “Publish” button in the Adact editor to generate a unique URL for your custom spin wheel. Copy the URL and paste it into your website or social media posts.
You can also add the Wheel of Fortune online, putting it directly into your website using the provided HTML code, and share the game on social media platforms, in your app, through newsletters, or on online banners.
Analyze your gamification campaign
Use Adact’s built-in analytics tools to collect data on user behavior and engagement with the game. Track metrics such as:
- The number of spins
- The average time spent on the page
- The conversion rate
Analyze the data to identify patterns and trends, pinpointing areas of success and areas needing improvement. Use these insights to optimize your campaign by making changes to the design, messaging, or incentives to improve engagement and conversion rates. Test different campaign variations to see what works best.
Wheel of Fortune FAQ
What are the benefits of gamification in online marketing?
Gamification, like using a Wheel of Fortune game, increases user engagement, improves brand recall, collects valuable customer data, and boosts social sharing and customer loyalty. By making marketing fun and interactive, you can capture the attention of your audience and create a memorable brand experience.
What Wheel of Fortune app do you use to make custom ones?
Adact is a great platform for creating a Wheel of Fortune custom game. It offers easy customization and integration with your website or social media. Other tools include Wheel Decide and Picker Wheel, which provide basic features to create a wheel of fortune at no cost. It is also great for creating quizzes for marketing or custom guess-who games.
When creating a Wheel of Fortune with Adact, you can choose the number of sectors, customize the design and prizes and add lead capture forms.
Once the game is ready, you can easily publish it on your website or through Adact’s domain, making it accessible to your audience.
What are the best free Wheel of Fortune makers?
Free tools like Adact, Wheel Decide, and Picker Wheel offer basic features to make Wheel of Fortune games without any cost. These tools are user-friendly and provide enough functionality to get you started with gamified marketing.
What is the spin-the-wheel marketing campaign?
A spin-the-wheel marketing campaign uses a digital spinner wheel with various prizes to engage customers, often requiring them to perform an action like signing up for a newsletter or making a purchase to spin the wheel. This type of campaign can boost engagement, drive conversions, and collect valuable customer data.
How do you make a lucky draw wheel?
To make a lucky draw wheel, decide on the prizes, make a customized prize wheel using a tool like Adact, and then publish it on your platform for users to interact with. Make sure that the design and prizes are attractive to maximize participation.
Is there a strategy for Wheel of Fortune?
The strategy involves setting attractive but achievable prizes and maintaining a balanced mix of rewards to keep players engaged while managing costs. It’s crucial to offer enough high-value prizes to draw interest but also include smaller rewards to maintain balance.
Can I create my own interactive Wheel of Fortune game?
Yes, with platforms like Adact, you can easily make your own Wheel of Fortune game with custom prizes, designs, and functionalities. These types of platforms provide templates and customization options to help you create your own wheel of fortune that fits your brand and marketing goals.
You can make a fairly simple prize wheel using cardboard.
Cut a circle from cardboard and determine the number of sectors you want on your wheel.
1. Draw lines to mark sectors.
2. Use a brush or spray paint to decorate each sector with different colors and write the prize or message there.
3. Cut a rectangular piece of cardboard and fold it in half to create a wheel stand.
4. Use a nail or screw and place it in the center of the round wheel to attach the stand.
Your DIY wheel is ready. You can use it at family gatherings or parties. The game will surely bring endless laughs and you will create awesome memories playing the prize wheel.
Cardboard is not the only option when you want to create a Wheel of Fortune. Possibilities are limitless and what you choose depends on your imagination and creativity. You can make a prize wheel from a bicycle wheel, a piece of wood, plywood or plastic.
How do you generate leads with a branded digital prize wheel?
By requiring users to enter their contact information before spinning the virtual wheel spinner, you can generate valuable leads. Use these contacts for follow-up marketing and engagement. The key is to offer a compelling reason for users to provide their information, such as the chance to win a high-value prize.
Create your first Price Wheel with Adact
Ready to boost your marketing strategy with an exciting, interactive tool? Adact makes it easy to create a custom Wheel of Fortune game tailored specifically to your brand.
Don’t miss out on this opportunity to engage your audience in a fun and interactive way. Start creating your Wheel of Fortune website with Adact now and watch as it drives engagement, loyalty, and conversions.
The combination of excitement, reward, and interactivity makes it an unbeatable addition to any marketing campaign. Sign up today and spin your way to success!
