Tag Archives: Games
How gamification increased awareness about life insurance
Insurers are often thought of as the boring, old-fashioned industry that no one wants to work in or deal with. But what if there was a way to change people’s perception of insurance and make it more engaging? Estonian Insurance Association company did just that by using gamification marketing. Learn how they did it and see if you can apply the same techniques to your own marketing efforts.
Spooktacular Gamification Results for CreditStar
The leaves are changing color, the air is getting crisp, and pumpkins are appearing on doorsteps. That can only mean one thing—Halloween is just around the corner! As always, Creditstar decided to celebrate the holiday with a special campaign. This year, their goal was to engage with their users and give them the opportunity to have some fun while also reminding them about our products and offers.
5 Best Advent Calendar Ideas for the Business Holiday Season
Do you remember gathering around the Christmas tree and waiting for your parents to call your name and hand you one of the wrapped boxes to open? Were you excited, filled with anticipation about what you’ll find in the presents?
Advent calendars are a fun way to build excitement and anticipation around Christmas day.
Innovating the way cities promote themselves – The City of Oulu gamification marketing case study
What comes to your mind when you think of Finland? Sauna, snow and possibly Angry Birds? (Yes, this world-famous game was really created in Finland, not in Silicon Valley). But there’s one more thing that should be on that list: innovative city marketing. Case in point: The City of Oulu. Located in the centre of the country, this city has been using creative methods to promote itself to students – with some impressive results. Keep reading to find out how they did it (and maybe steal a few ideas for your own city)!