Gamification for Events: How to Boost Virtual Conference Engagement

Picture of Kalev Kärpuk
Kalev Kärpuk
Gamification for events

Imagine a conference where your attendees are not just passive spectators but instead actively taking part in an exciting game with others. Gamification for events can make your next virtual event more captivating and enjoyable. 

Event planners often look for creative ways of keeping event attendees engaged and creating remarkable experiences. They had to get exceptionally creative in the past two years, considering that people only met online as in-person events could not happen due to COVID-19. In 2021, 85% of companies organized an online event; however, even though the pandemic is over, virtual events are here to stay.

This article will go into more detail on how to use gamification to boost virtual conference engagement and give you a few ideas on introducing games to your virtual events.

What is gamification for events about? 

What is gamification for events
Image source: Erik Mclean

When planning a virtual event, you must keep your attendees entertained and engaged. One of the most reliable approaches to increasing event engagement and improving event experience is gamification for events. 

Adding an element of play to events can increase interaction, create a pleasant environment and leave attendees with an unforgettable experience.  One of the ways you can do that is to incorporate game elements into your virtual meetings, such as trivia, quizzes and memory games. The key to success is choosing the activities which suit your audience and help make the event an unforgettable experience.

Benefits of using gamification for events 

Virtual event gamification can offer many benefits, including:

Higher engagement & interaction 

Gamifying events leads to increased involvement and communication between those present, whether they are your customers or employees. By creating entertaining activities, people attending the event are more likely to participate and interact with one another. 

See also: Customer engagement strategies and Employee engagement games

Memorable experience

By including games and interactive activities, people are more likely to recall the event and talk about it even after it is over. This can foster a strong sense of community and leave a lasting impression of the event on all those who attended.

Fun atmosphere

Incorporating game-like elements into events can help foster a relaxed atmosphere that participants will appreciate. This fun and carefree environment can alleviate any stress or apprehension people may have and make the whole experience more pleasant.

Networking & connection

By engaging in activities that promote communication and collaboration, active participants can connect and form relationships that can last beyond the event.

Brand awareness

Using branded games can effectively enhance brand visibility and awareness among guests. By including your company’s logo and name in the games and activities, people are more likely to remember your brand and link it to pleasant feelings.

Gamification for events: more tips for creating a memorable experience

Here are some tips for creating an interesting gamification experience for your event.

Set goals

Knowing what you want to accomplish is essential as you add gaming elements to your event. 

  • Do you want to increase involvement among people attending? 
  • Create an enjoyable atmosphere? 
  • Promote brand awareness?

It is necessary to have clearly defined objectives to help you select games and activities for your event and assess the success of your gamification strategies.

Tailor the event to your audience

It is important to modify the gaming aspects of your event to suit your crowd. Consider the hobbies and likes of your participants when selecting games and activities, and ensure that the games are easy to play and pleasurable for all present. By adjusting the gaming components to your audience, you are more likely to produce an unforgettable and captivating experience for all.

Choose the right tool

It is essential to select an appropriate gamification tool for your event. Make sure to pick a user-friendly tool that will make gamification super easy to incorporate into your events and engage your attendees. Adact is an excellent choice, as it offers a variety of features and templates and is easy to navigate! 

Choosing the right tool for gamification for events

With Adact, without knowing any code, you can:

  • Get new event gamification ideas
  • Increase customer, employee or attendee engagement
  • Collect new leads
  • Create quizzes and competitions
  • Increase the number of people who know about your brand
  • Educate customers about your product or service

Decide on prizes for winners

Creating incentives for participants can be a fantastic way to entice people to participate in the activities at your meetings. Think of various rewards that will bring joy to your guests and contemplate providing diverse prizes depending on their success.

Promote your event

You should make sure to spread the word about your event and the gaming features you are offering to draw in as many guests as possible. Use social media, email and other platforms to reach your desired participants and stir up anticipation for your event.

How could you implement gamification for events

Depending on the kind of event you are organizing and who your target audience is, there are numerous methods of adding gaming aspects to it. Here are some of our favorites:

Gamified survey & feedback polls

Gamification for events: Gamified survey

Through gamification, people are more likely to give valuable input and participate in surveys and polls. For instance, Adact has a feature that lets you create a quiz-like survey, rewarding answers with points. This way, your customers or employees will be more motivated to give you answers.

Trivia

Gamification for events: Trivia

You can use Adact’s trivia feature to make an enjoyable trivia game for your guests. Participants can assess their knowledge of a specific topic and challenge each other. Nothing gets people going like a bit of competition!

Leaderboard

Leaderboard

Leaderboards are a fantastic way to encourage healthy competition and involvement from participants. By displaying a leaderboard that ranks event attendees based on their results in different games and activities, attendees are more likely to take part and attempt to reach the peak of the leaderboard. Adact’s leaderboard tool lets you quickly display games results for your event!

Getting to know the guests through games

Do you want people to meet each other and connect? Incorporate some games through which they will learn about each other! The following are some of the “getting to know you” games that you can incorporate into your event:

1. Two truths and a lie

Two truths and a lie

Two truths and a lie is a well-known icebreaker during which participants reveal three facts about themselves: two statements are factual and one is not. The other players must then identify which statement is false. This game is an effective way of introducing people to each other.

2. Would you rather

Would you rather

“Would you rather” is an easy game in which participants must select between two possibilities. The questions could be about anything, from snacks or favourite holiday spots. It is a great way to get them talking about themselves.

3. Personality tests

Personality test

People enjoy getting to know more about themselves and other people. With Adact’s personality test, you can create an fun experience for your guests to assist them in learning more about themselves. Moreover, this will prompt them to share their results.

Quiz

Quiz

Quizzes are an excellent method to evaluate your guests’ knowledge and motivate them to explore the topic around which you gathered. With Adact’s quiz feature, you can create a fun and interactive quiz for your guests and monitor their success.

Wordle

Wordle

You can create a custom Wordle game where participants are given some letters and must devise words from them. This activity is a fun way to inspire players to be imaginative, creative and connect with each other.

Wheel of fortune

Wheel of fortune

Everyone likes this classic game where they spin a wheel to determine their prize or challenge. It’s about pure luck and doesn’t require much attention! You can create prizes for the attendees and get everyone excited about future events.

See also examples of:

Conclusion

Event coordinators can use gamification to increase participation and create a remarkable experience for their guests, whether they are customers or employees. It doesn’t matter if the event is online; adding gaming elements can encourage networking or advertise your brand.

Gamification is a unicorn of modern marketing! Sign up right away and try it for your next event!

Gamification for events: FAQs

What is gamification in event planning?

Event planners incorporate gamification elements in event planning to improve engagement, increase brand awareness and create a memorable experience.

How do you gamify a virtual event?

You can make a virtual event more interactive by including gaming elements, such as quizzes, trivia, point-tracking and virtual treasure hunts. Adact is an excellent choice for organizers looking to implement game elements into their online events.

How do I make my virtual event more interactive?

You can include gamification elements such as quizzes, trivia, leaderboards and spinning wheels to make your online event more engaging. Additionally, you can foster attendee engagement by setting up activities such as two truths and a lie or personality tests. For planners wanting to spruce up their virtual events, Adact is a great tool.

In the meeting, we will take a look at ADACT, discuss different game ideas and how gamification can help reach your marketing goals.

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In the meeting, we will take a look at ADACT, discuss different game ideas and how gamification can help reach your marketing goals.

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