How to Make Your Own Jeopardy With 95% Game Completion

Picture of Kalev Kärpuk
Kalev Kärpuk
Make your own Jeopardy game

Getting your audience to interact with your marketing campaigns can be challenging. Sparking engagement takes some innovative thought, a little extra oomph and something unique to get them interested. One way to solve this issue and beef up your marketing strategy is to make your own Jeopardy game.

Jeopardy is a classic family game beloved by all its viewers. To this day, it is still watched by an average of nine million viewers weekly, making it the most-watched show on broadcast and cable. So, why not incorporate some of this esteemed favorite game into your brand’s marketing?

Creating your own fun and exciting Jeopardy game with Adact is excellent for heightening engagement, entertaining your audience and strengthening brand awareness all in one shot!

What is gamification?


Source: Freepik

Gamification involves incorporating game mechanics and elements into non-game contexts to engage and motivate players.

It aims to make activities more enjoyable, competitive and immersive. Incorporating points, levels, badges, leaderboards, challenges, rewards and progress tracking makes this possible. It taps into people’s natural inclination for competition, achievement and rewards to motivate them and increase engagement.

Jeopardy: what is it and why use it in your marketing campaign?

Jeopardy game show

Source: Facebook

The original Jeopardy is a popular television game show that has been on air since the 1960s.

The Jeopardy show features a unique question-and-answer format, where contestants compete to provide questions in response to answers across different categories. 

You can now apply this family-friendly game to a marketing campaign as a creative and interactive way to engage with your audience.

But why should we incorporate Jeopardy’s classic memory games in marketing? Here are some of the many benefits:

Entertainment value

Jeopardy is a well-known and beloved game show, and leveraging its format can capture the attention and interest of your target audience. It adds an element of fun to your marketing campaign, making it more memorable and enjoyable.

Customer engagement

Jeopardy-style games encourage active participation from the audience. By involving them in a quiz-like experience, you can increase customer engagement and create a sense of excitement. This interactive approach helps to hold the audience’s attention and foster a connection with your brand. 

Knowledge sharing

Jeopardy allows a brand to showcase its expertise and industry knowledge. It also promotes active learning for the participant. You can design the game around relevant topics or facts about your products, services or industry. 

By providing informative and educational content in a game format, you can effectively communicate key messages and position yourself as an authority in your field.

Brand awareness and recall

By integrating your branding elements, such as logos, slogans and visuals, into Jeopardy branded games, you can reinforce brand awareness and improve brand recall. When players associate the enjoyable game experience with your brand, it can leave a lasting impression and enhance brand recognition.

How to make your own Jeopardy game with Adact

Make your own Jeopardy with Adact

There are a variety of gamification apps available on the market today, but not all of them are created equal. Here’s why Adact is one step ahead of the rest when it comes to gamification marketing.

  • It’s easy to use. Adact provides user-friendly interfaces and tools specifically designed for creating interactive games. At Adact, we offer Jeopardy templates, drag-and-drop functionality and many customizable options, making it easier for non-technical users to design and deploy games without any coding knowledge.
  • The customization options are vast with Adact. The software allows you to tailor the game experience to your specific needs. You can customize game elements, such as categories, point values and questions and an answer key, to align with your content or branding. You can even develop your own Jeopardy template from scratch to make it 100% unique.
  • We provide a variety of analytics and data-tracking capabilities, allowing you to monitor player performance, track progress and gather insights about user behavior. This data can be valuable for evaluating the effectiveness of your game, understanding user preferences and making data-driven decisions to optimize the game experience.
  • Finally, the platform makes game deployment and accessibility a breeze. There are many options for deploying games across multiple platforms, such as computer web browsers, mobile devices or newsletters, to reach a broader audience. 

Not only can you use Adact to make Jeopardy-style games but you can also learn how to make a personality quiz, how to make a Wheel of fortune or what it’s like to use quizzes for marketing.

Now let’s jump into how to generate your customer Jeopardy games with Adact.

The Adact step-by-step guide to creating your own Jeopardy game

Set your categories, questions and images

With Jeopardy, you have three unique categories and each category includes three questions. You should edit the category names and questions according to your brand and marketing strategy.

After you set the Jeopardy trivia questions, you can add a supportive image to go with it. There is also an option to accompany, or even replace, these answers with images for a more appealing look to your game.

You can set as many correct answers as you wish in your game, so players have a better chance of doing well. Or make it more challenging by having multiple correct answers they must guess to earn points.

Make your own Jeopardy: Editing questions

Customize it

There are many ways to customize your own game and make it stand out while still using the Jeopardy template:

  • When you navigate to the “game visuals” tab, you can change the background color, set a branded image as the background and choose it for the categories and choices as well.
  • The font size, color and style are all fully customizable as well. Decide what color the correct and incorrect answers are – and the feedback buttons – so they don’t get lost among the bunch. 
  • For a distinct Jeopardy template, don’t miss out on the chance to choose the design of the score grid box to make it look more visually appealing.
Make your own Jeopardy: Customization options

Create a public leaderboard to inspire healthy competition

People like to play Jeopardy as a way to compete with each other and learn new things. Creating a leaderboard increases engagement and lets the players know who’s on top and who has some more learning to do.

To add a leaderboard to your game, you need customers to fill out a name that will be shown on the board. To enable this, click on the registration form, go to “fields” and add the “leaderboard name element” to your campaign.

Then add and customize your leaderboard button to give access to the public. You can quickly change the fonts, colors, background and labels to your specifications to give it your final Jeopardy touch. 

Adding a leaderboard

Publish your Jeopardy game

Now it’s time to publish and share your new Jeopardy game with your target audience and get the party started.

Adact offers two ways to publish your game:

  1. Use our hassle-free domain to get your game online without a personal website. 
  2. Copy the game code and integrate it into your website or domain.

You can also customize the game’s URL to include your brand name so that it’s easily recognizable.

The possibilities to share your Jeopardy game are almost limitless because you can embed the game into anything digital. That means endless opportunities for people to access and play it.

Campaign embedding options

Analyze your Jeopardy game campaign

To learn more about your campaign and the target audience, you can track and analyze your Jeopardy game and its metrics, such as:

  • The number of players
  • Quiz completion rate
  • Number of new email subscribers 

You will first need to decide what metrics to monitor and the Adact system will analyze them for you.

It’s also a good idea to set goal KPIs for your game and connect it to Google Analytics or Facebook Pixel to closely examine your audience and their location.

Jeopardy campaign analytics

Make your own Jeopardy with Adact: Case studies

So, how do we know that these Jeopardy games work to attract and retain customers and that they’re not just fun and games? We can show you!

The results are in, and these are a few case studies to show how successful creating Jeopardy game campaigns with Adact can be.

Atomic Wallet

Atomic Wallet is a cryptocurrency wallet that focuses on the storage, management and exchange of over 500 different types of cryptocurrency. After having a successful Sandbox gamification marketing campaign, they decided to try out Jeopardy games, and man, oh man, were the results worth it!

Their Atomic Wallet Polygon Jeopardy game had 246k unique players and a 95% game completion. That shows that nearly every player who participated completed just about every question. Now that’s what we call a highly engaging marketing strategy.

Atomic Wallet Jeopardy

Kaupmees & KO

Next, we have the Kaupmees & KO AS Jeopardy game results. As one of the biggest wholesale companies located in Estonia, Kaupmees & KO wanted to find a way to create a sense of unity and boost team spirit among their employees, and they did just that.

Using the Jeopardy template to create an HR gamification strategy allowed them to skyrocket employee engagement and motivate workers to get to know each other and the company. Around two-thirds of the employees managed to play and finish the game.

One key element that they took advantage of was Adact’s unique translation feature that makes it possible to reach audiences of all languages and cultures. This means they were able to reach a bigger audience, bringing more employees together as one and strengthening their teams. They also sweetened the pot by giving out prizes to the winning players.

Kaupmees Jeopardy


Adact partnered with sTARTUp Day to help companies engage conference attendees with epic results. 

One company that decided to participate was FoundMe. This company took advantage of its newly made FoundMe Jeopardy game and used it to interact with its audience in person at a conference. Here’s the kicker, they decided to take gamification a step further and eliminate the need for salespeople! 

Despite not having salespeople present, FoundMe collected two-three times more leads than usual using its Jeopardy and Wheel of fortune games. We call that a fruitful conference experience. 


There you have it. Whether you are creating a virtual Jeopardy game, a custom wordle game or spicing up the competition with some endless runner game madness, Adact is the gamification software for you!

Try it out now and get started with your easy-breezy, fun marketing campaign today.

How to make your own Jeopardy: FAQs

What is virtual Jeopardy?

Virtual Jeopardy is an online version of the popular game show “Jeopardy!” that allows players to compete against each other. This advanced trivia game is based on the format of the television show, where contestants get clues in the form of answers and must provide the related questions.

Can I create my own Jeopardy game?

Yes, creating an online Jeopardy game is possible using various apps. Adact is one such app that allows the user to create a fully customizable Jeopardy game. Just join Adact, choose your template and build your game in minutes.

Is there an app to create your own Jeopardy game?

There are several apps to help you create your own Jeopardy game. Adact is an app that makes it simple to build a Jeopardy-style game in three steps: 
1. Choose your categories and questions. 
2. Customize and publish your leaderboard.  
3. Use Adact analytics to track user success and get insight into your audience’s behavior.

Is there a Jeopardy template?

Yes, there are many Jeopardy board templates available online that you can use to create your version of Jeopardy. These free templates typically provide a structure for creating the game board, including categories, point values and clues. A Jeopardy game template is available through most gamification software to get you started with your game. 

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