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Gamification is a powerful tool for attracting and retaining visitors at exhibitions. Learn how to use game-based marketing techniques to create a more engaging and motivating experience for your audience.
Trade shows have been around for centuries. Starting from ancient Greece, where salespeople shouted their best offers in the middle of the agora all the
How to use gamification in your conference booth Participating in conferences and exhibitions is an integral part of B2B companies. Every booth is about engaging
There are thousands of companies worldwide and everyone is doing at least some marketing. May it be digital, print, selling merch, television, radio or anything
Gamification is not only pure entertainment but can be implemented into the marketing funnel to bring measurable results. It is a process of including game
Who is the target group of such campaigns? Contrary to popular belief, games and innovative solutions are not just appealing to teenagers. Adact’s founders report that a majority of players are women aged 27-42.
The area of “gamification” is undeniably trending over the past few years. With the ever-changing spheres of culture, business and technology all completing how marketing
Wordle is one of the most popular guessing games online, and yet it’s so simple. But what is Wordle about?
Imagine that your brand could have its own wordle game to promote business, increase brand engagement and generate leads. The good news is, it can! Here’s how to create your own gamified marketing campaign.
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