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How to engage conference attendees with gamification

Trade shows have been around for centuries. Starting from ancient Greece, where salespeople shouted their best offers in the middle of the agora all the way up to modern exhibitions and fairs. Some things have changed, and some have not. You still need to attract attention to yourself and fight for customer interest with others. …

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Ideas on how to include Gamification in your conference booth

How to use gamification in your conference booth Participating in conferences and exhibitions is an integral part of B2B companies. Every booth is about engaging visitors and collecting new leads. The traditional way of collecting new business leads is to make a raffle and collect people’s information on a piece of paper. But this can …

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Orkla used Adact to engage customers for 16 minutes

Goal Orkla is a food producer, who wanted to promote their new product Topz! Background When a customer enters the store, there are thousands of products trying to get their attention. With advertising, we seek to make our products familiar. The more time a customer has engaged with our brand, the bigger the probability that when …

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