4 ideas for the Christmas Gamification marketing campaign
With the upcoming Christmas season, gamification marketing is a fantastic way to stand out and create new campaigns. We’re going over 4 ideas that will help you use in this year’s campaign so it can be as successful as possible!
3 Christmas campaign ideas
#1 – Digital Advent Calendar
The digital advent calendar is a great way to keep your audience engaged all month long! Our Digital Advent Calendar allows you to create anything from a simple calendar with prizes behind each door to an entire month’s work of unique campaigns that your audience will come back to explore!
A good thing about highly engaging campaigns -is that visitors will come back every day for new surprises! Customize exactly what happens on each day – Open a trivia game, have a digital wheel of fortune, give a prize, direct to a URL – every day can be a custom engaging experience.
Like appropriate for gamification campaigns, every game brings amazing results. So let’s take a closer look.
- 18 day retention – Visitors will return to your campaign on average on 18 different days!
- 8-10x Higher CTR – When advertising a Digital Advent Calendar, your banners will see on average 8-10x higher click through rates.
- 15-35% conversion rate – Every 3rd or 6th participant will claim a purchase through a coupon code when receiving the prize from the Advent calendar
To illustrate the power of digital advent calendars in real life, it is time to talk about Swedbank. It is a modern financial services platform focusing on customer satisfaction.
The company has chosen Christmas as the best time for tapping into the power of digital advent calendars. Swedbank issued one with 24 different games. The company experienced 100x more engagement than usual while getting a whopping 140,000 gameplays in just 24 days. This case study shows that advent calendars work big time.
#2 – Christmas Candy Crush
Candy Crush (or Match 3) has shown incredible results for all who have used it.
– The average replay count is 11.5 with an average retention of 4 days.
That means one participant plays on 4 different days and ~11 times each day.
– The Bounce rates are also incredibly low averaging at around 15-20%.
Candy Crush is a great game to theme up to winter time, by using different Christmas elements. To give extra motivation to the players we suggest to award prizes for each days top scorers!
Below is an example we created on a Christmas themed campaign
#3 – Christmas Whack-a-Mole
One of the hidden gems in our gamification arsenal is whack-a-mole. As a recently added gamification tool, the game has proved to be a significant hit.
The goal is simple – whack the evil elves who try to steal your products and let players collect gifts.
The game gets faster with time, requiring players to focus even more on whacking and collecting. Soon enough, every player expects your product to pop up. In other words, Christmas whack-a-mole uses positive reinforcement for your brand the whole time players play.
#4 – Tapping
We always promote to introduce new campaign types and interactions in order to create something fresh and unique that the audience wouldn’t expect. One such campaign type is what we call “Tapping” where the object of the game is to tap as many times as possible within a certain time limit.
This game can give a lot of different contexts depending on how you wish to use it because we can make the image change over the course of the game. For example, creating an image with a “loading bar” and after every 3 taps the loading bar will fill further. The object of the game is to fill the loading bar within the amount of time given.
Originally published on November 19, 2021, updated on February 13, 2023.
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In the meeting, we will take a look at ADACT, discuss different game ideas and how gamification can help reach your marketing goals.
