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Studies have shown that games can be up to 80% more effective at getting people to engage with your brand than traditional advertising methods. Euronics got inspired by Candy Crush and decided to use it to engage its customer for over 15minutes!
In the age of social media, marketers have had to get creative to stand out from the crowd. Cue gamification marketing: a technique that uses game mechanics to drive engagement and motivation. And it’s been a huge success! So what’s behind this new trend in marketing? How did Ballzy, a sneaker retailer implement it into their marketing strategy? If you’re looking for some ballsy inspiration from them, read on!
What comes to your mind when you think of Finland? Sauna, snow and possibly Angry Birds? (Yes, this world-famous game was really created in Finland, not in Silicon Valley). But there’s one more thing that should be on that list: innovative city marketing. Case in point: The City of Oulu. Located in the centre of the country, this city has been using creative methods to promote itself to students – with some impressive results. Keep reading to find out how they did it (and maybe steal a few ideas for your own city)!
Retail companies are always looking for ways they can stand out from their competition. This case study tells the story of how a large department store in Estonia used gamification to promote one of their flash sales, resulting in engagement and interaction levels that exceeded all expectations.
As we all know, Christmas is a time of giving. And what could be more fun than receiving a gift or playing a different game every day in the lead-up to Christmas? Fortunately, Swedbank didn’t wait until December 1st – our digital advent calendar is available all year round! Simply open up the calendar each day and you’ll find a new game or prize waiting for you. So go ahead and mark it down as one of the best ways to engage customers during Christmas!
Who says marketing has to be boring? Certainly not the team at Euronics Estonia, who came up with a creative and fun way to engage
When it comes to lead capture, there are many techniques to choose from. Some work better than others, but it can be tough to know
Many companies struggle with how to create an engaging environment for their booth visitors. Who says that an IT company’s exhibition booth can’t be highly
Checkout.com is a global payments solution provider that helps businesses and their communities thrive in the digital economy. They offer innovative solutions that flex to
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