The leaves are changing color, the air is getting crisp, and pumpkins are appearing on doorsteps. That can only mean one thing—Halloween is just around the corner! As always, Creditstar decided to celebrate the holiday with a special campaign. This year, their goal was to engage with their users and give them the opportunity to have some fun while also reminding them about our products and offers.
What if we tell you that there are more ways to use gamification than marketing? What if you create a game for your employees to enlighten their regular every-other workday? This is where gamification steps in.
In the age of social media, marketers have had to get creative to stand out from the crowd. Cue gamification marketing: a technique that uses game mechanics to drive engagement and motivation. And it’s been a huge success! So what’s behind this new trend in marketing? How did Ballzy, a sneaker retailer implement it into their marketing strategy? If you’re looking for some ballsy inspiration from them, read on!
What comes to your mind when you think of Finland? Sauna, snow and possibly Angry Birds? (Yes, this world-famous game was really created in Finland, not in Silicon Valley). But there’s one more thing that should be on that list: innovative city marketing. Case in point: The City of Oulu. Located in the centre of the country, this city has been using creative methods to promote itself to students – with some impressive results. Keep reading to find out how they did it (and maybe steal a few ideas for your own city)!
Retail companies are always looking for ways they can stand out from their competition. This case study tells the story of how a large department store in Estonia used gamification to promote one of their flash sales, resulting in engagement and interaction levels that exceeded all expectations.
How can you gamify serious business engagements? How do you do it cost-effectively? Is it even worth the effort?
1. We run a B2C campaign, which gives us 10.000 leads and each of them will bring in 100 euros. That’s 1M.
2. We run a B2B campaign, which gives us 100 leads and of them will bring in 10.000 euros. That’s still a million.
As we all know, Christmas is a time of giving. And what could be more fun than receiving a gift or playing a different game every day in the lead-up to Christmas? Fortunately, Swedbank didn’t wait until December 1st – our digital advent calendar is available all year round! Simply open up the calendar each day and …
How Swedbank engaged their customers during Christmas using digital advent calendar Read More »
Who says marketing has to be boring? Certainly not the team at Euronics Estonia, who came up with a creative and fun way to engage their customers with gamification. By turning routine information about products into a game, Euronics was able to capture the attention of their audience and promote Samsung products in a unique …
How Euronics Estonia engaged its customers with gamification Read More »
When it comes to lead capture, there are many techniques to choose from. Some work better than others, but it can be tough to know which is the right one for your business. If you’re looking for a surefire way to boost your lead capture rate, you’ll need to check out gamification marketing campaigns such …
How Tele2 used Wheel of Fortune to collect 5x leads Read More »
Many companies struggle with how to create an engaging environment for their booth visitors. Who says that an IT company’s exhibition booth can’t be highly engaging? Astro Baltics found the perfect solution in a basketball game. What does Astro Baltics do? Astro Baltics is an Estonian based IT-company with 24 years of experience. They possess a …
How to Engage People at Your Exhibition Booth Using Gamification | Astro Baltics Read More »
