Case Studies

What comes to your mind when you think of Finland? Sauna, snow and possibly Angry Birds? (Yes, this world-famous game was really created in Finland, not in Silicon Valley). But there’s one more thing that should be on that list: innovative city marketing. Case in point: The City of Oulu. Located in the centre of the country, this city has been using creative methods to promote itself to students – with some impressive results. Keep reading to find out how they did it (and maybe steal a few ideas for your own city)!

The energy drink CULT started back in 1998 because the founder Brian Sørensen wanted so badly for the guests at his nightclub to stay a

AS Tallink Grupp is one of the leading providers of passenger transport and cargo transport services in the northern part of the Baltic Sea region.