We all know the classic game show Jeopardy. It takes knowledge, speed, and a bit of luck to win. In this case, however, winning means more than just bragging rights. Atomic Wallet recently ran a Jeopardy-style campaign with prizes—in this case, crypto rewards! Read on to learn more about their campaign, including the analytics behind it.
How gamification marketing works
Gamification is the use of game elements in non-game contexts. When used correctly, it can be an extremely powerful tool for marketing and engagement. Games are designed to be fun and addictive. So when you use gamification in your marketing campaigns, you’re tapping into those same principles to make your campaign more successful.
There are a few key elements that make up a successful gamified campaign. First, you need a clear goal or objectives. What do you want your campaign to achieve? Second, you need engaging content that will actually get people to play your game. And lastly, you need a way to measure success so you can determine whether or not your campaign was successful.
Putting the Fun in Gamification
Atomic Wallet is a multi-cryptocurrency non-custodial wallet that allows users to securely store, manage, and exchange over 500 different cryptocurrencies. In addition to its simple wallet interface, Atomic Wallet also supports NFTs, staking, and a solution to buy crypto currency directly from the wallet.
They believe that gamification is an effective way to engage with its community members. That’s why they decided to launch a Jeopardy-style campaign after seeing the success of their first Sandbox gamification marketing campaign. Atomic’s goal was simple: reward its users for their knowledge about Polygon.
The game mechanics were straightforward. Users had to answer multiple questions related to Polygon correctly in order to win Polygon tokens to their in-platform wallets. The prizes were raffled out amongst all players who participated. Talk about Polygon promotion!
Analytics Tell the Story
Their gamification marketing campaign was an amazing success! Atomic Wallet’s Polygon Jeopardy campaign had about 246k unique players with 95% game completion. This means that almost everyone who joined, completed all the questions! This speaks volumes about how engaged people can be when they’re rewarded for their knowledge while having fun at the same time.
Conclusion
There you have it! Atomic Wallet’s second successful foray into gamification initiatives! By combining elements like knowledge quizzes and rewards, they were able to create an engaging experience. It didn’t only educate people on Polygon but also encouraged them to be more active on their platform. So… if you’re looking for an effective way to get your customers or community involved in your brand, consider running your own gamified initiative. You never know what kind of results you might get!
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