10 Mother’s Day Campaign Ideas to Increase Customer Engagement

Picture of Kalev Kärpuk
Kalev Kärpuk
Mothers day campaigns

In 2022 alone, a whopping estimate of $31.7 billion was spent on Mother’s Day in the United States. This was not just spent on buying greeting cards or flowers for mothers. Be it a staycation or spa pampering, customers spent that money on gifting experiences for their mothers.

This is the perfect time for businesses to create jaw-dropping campaigns that attract customers. So, if you are a brand looking for inspiration for your Mother’s Day campaign to increase sales, keep reading this post. 

Mother’s day campaign ideas for you to try

From special promotions and giveaways to personalized experiences, we’ve compiled a list of ten campaign ideas that will inspire you to create meaningful campaigns that resonate with your customers.

So, whether you’re a small business owner or marketer, read on to learn how you can make the most of this special occasion to warm your customers’ hearts this Mother’s Day.

1. Run a pre-holiday Mother’s day campaign

Running a pre-holiday Mother’s day campaign not only drives sales but also shows how your business values mothers and supports them. Creating visually appealing and shareable content to promote the campaign on social media encourages long-term brand loyalty and even more customer engagement.

On Mother’s Day 2020, Hallmark Gold Crown stores released an eight-part Mother’s Day video content series. This video of how a mother supports her Down syndrome daughter generated a ton of engagement.

Mothers day campaign video
Source: youtube.com

2. Create the ultimate Mother’s day gift guide

Scrolling through endless options on a website will turn the user away. Instead, curate perfect gift guides for your Mom’s Day campaign while keeping in mind the various demographics and interests of the mothers.

  • You can curate products for Mother’s day campaigns to come up with a gift guide like the brand Landmark
  • Or, you can write a blog post on different gift ideas
Mom gift guide
Source: Reallygoodemails.com

3. Invite your customers to write about their mothers

As Mother’s Day is an emotional event, bring your customers together to show appreciation for their moms and everything they do. Organize a contest for your subscribers to raise email engagement rates. 

The first step is to come up with a contest theme and prize that will interest your intended audience. Encourage your subscribers to participate in the contest. Describe the competition’s regulations and how participants can enter. Mention any available prizes, gather testimonials from your satisfied customers when the contest is over and then share them in a special email.

Mothers day campaign contest
Source: Chamaileon.com

4. Reward your customers

Rewarding customers is another excellent way to increase sales and raise brand awareness. Customers are swept away by instant gratification. Here are some of the ways that you can choose to reward your customers:

Offer free shipping

9 out of 10 customers admit that free shipping is the top factor encouraging them to order more products online. So it’s easier to attract customers by offering free shipping on select Mother’s Day products. You can add a promo code for free shipping, as the brand Everlane did in their campaign.

Mothers day free shipping
Source: Reallygoodemail

Make a BOGO sale for your Mother’s Day Campaign

What better day to try something new than Mother’s Day? Offer a “buy one, get one” sale on your products to attract more customers. Allow your customers to enjoy the sensation of receiving two gifts for the price of one. Here is an example from the brand MyGLAMM:

Bogo sale

Provide Mother’s day gifts for bigger purchases

Encourage your audience to purchase by throwing in a gift offer for purchases above a certain price. After all, who wouldn’t love a gift?

Free tote bag
Source: Pinterest

Offer a discount

Offering discounts is a great example of how to benefit both the store and the customers. While one gets to buy their desired product at a lower price, the other makes more revenue. So it’s a win-win. Two types of discounts you can introduce in your Mother’s Day marketing campaigns are:

  1. Percentage-based discounts

For example 25% discount

  1. Dollar-value discounts

For example: if the original product price is $36, you can state that there is a limited-time discount offer: $32.4.

Limited time offer
Source: Westelm.com

Make a giveaway

Hosting giveaways is another beautiful way to connect with your customers and boost brand awareness during Mother’s Day. 

Mothers day giveaway
Source: facebook.com

5. Create special Mother’s Day marketing campaign packages

This is a great way to boost your revenue with already existing products. The brand Seint is a perfect example.

Mothers day gift package
Source: Seint.com

Check out our other May promotion ideas!

6. Personalize your products and create branded gift cards

Personalization is one of the biggest touch points in a unique shopping experience. Make the best use of it in your campaigns by offering customization of

  1. Limited edition product for the special day
  2. Already existing Mother’s Day products
Personalized mamma gift
Source: Zazzle

But for that last-minute audience, create redeemable digital gift cards for all the moms within a specified time.

Gift card
Source: H&M

Also, see how you can successfully run a Father’s Day marketing campaign.

7. Increase engagement with games

Involving your target audience in short and interactive online games is the most creative way to increase engagement on your site. Adact helps you easily create any interactive game on your website—book a demo to create your own game.

The best part is that it doesn’t require you to be a gaming or coding expert. Here are some of the games you can build using Adact for the Mother’s Day marketing campaigns:

Personality test

Pose questions to your customers, such as, “What kind of mom are you?” or “What’s your mom like?” and then provide gift recommendations based on their answers.

Mom personality test

Related: How to make a personality test

Guess who

Create a custom Guess who game and involve participants in guessing the mom celebrities behind a deceptive image. You can choose to make the picture clearer with every step.

Celebrity mom guessing game

True/False game about famous mothers/motherhood

You can put together a true or false game by curating questions on the many achievements or extraordinary acts done by famous moms around the world.

Trivia motherhood game

Has it happened

Create a survey using the swipe poll model to let the moms laugh about their worst and best moments with their kids.

Has it happened game

Gift battle

Using the Battle option, organize a poll between two of your products and let the users choose what their mothers would prefer or what they would rather choose for their mothers. You can even reward one of the users with the exact gift they have selected. 

Mom gift battle

See also: Out-of-the-box marketing campaigns

8. Run an influencer Mother’s day campaign

A study by Tomoson showed that involving influencers increased the top 13% of brands’ earnings to $20 for every $1 spent on marketing. Decide on certain products from your brand and reach out to influencers to promote them on their social media posts, like clothing and home accessory brand Next did in their social media campaign.

Influencer mothers day campaign
Source: instagram.com

9. Run a fundraising campaign for a non-profit organization

Holidays or special events are a beautiful time to run fundraising campaigns for non-profit organizations. Every time a customer buys something through this Mother’s Day fundraising campaign, you can donate a portion of the profit to a non-profit organization.

10. Create a sense of urgency with a countdown

Campaigns are never completed with a single email; purchases need multiple touchpoints. As a result, always send reminders and countdowns in emails to customers to create a sense of urgency. Some of the email subject lines that create urgency during the Mother’s Day campaign are

  • Final hours: Y% off
  • Mother’s Day last call
  • Make the last X hours count


For your Mother’s Day campaigns to perform well, you should choose the right campaign idea that fits your brand well. Think of this special event as an opportunity to attract new customers and retain older ones.

If you make your users’ shopping experience more interactive and fun, they are more likely to stay with the brand for a longer time. And Adact helps you do just that—book a demo and try it out for yourself.


How can I promote Mother’s day?

You can promote Mother’s Day by running campaigns and offers. Make it interesting for your potential customers by adding fun and interactive games to your website. Add rewards at the end of these games to evoke instant gratification. You can also offer lotteries, trivia and advent calendars to make the campaign more interesting.

When should I start my Mother’s day campaign?

You can typically start your Mother’s Day campaign a month before the date so your offers and emails don’t get lost in a sea of emails or messages in the customer’s inbox. This will also ensure that you remind them of the occasion and remind them to buy gifts for their mothers.

How to celebrate Mother’s day on social media?

You can collaborate with social media influencers and promote your products through them. You can also encourage user-generated content by inviting your followers to write about their mothers and rewarding the winners. 

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