How to engage customers at Christmas using gamification?
The National Retail Federation estimates Americans will spend $942-$960 billion during the holiday season. While this is a lucrative time for businesses, it is also incredibly competitive.
How can you stand out and make marketing feel more like fun? The answer is gamification. In this article, we’ll discuss how gamification can help you engage customers, show you Christmas game ideas you can use and share tips on creating a successful holiday marketing campaign.
What is gamification?
Gamification is the addition of game-like components to encounters that generally don’t include fun or games. The point is to make more severe aspects of a process seriously welcoming and drawing in, with the goal that users will effectively need to do them.
Gamifying can intend to accomplish an assortment of destinations. For the time being, a game can drive more continuous client cooperation with your image. This will adjust client buying conduct and ideally rehash buys in the long haul. In addition to the fact that games are a good time for players, they are useful for organizations as well.
Organizations with high stir rates may plan a game that highlights brand awareness and expands user-brand cooperation. In an environment of outrageous cost affectability, brand reliability is under developing strain.
We previously saw the “untidy center” arise at the focal point of the client venture, where clients would investigate and assess a wide range of brands while thinking about a buy. Presently, this phase of buying is bound to zero in on cost as a key driving factor above less-substantial item or administration characteristics.
A game that drives users’ interest, as a type of amusement just as a type of item mindfulness, will keep the brand at the bleeding edge of their psyches previously and during the buy thought stage. It is particularly compelling with existing clients who cost impressively less to change over than new ones. As indicated by Harvard Business Review, acquiring another client can be somewhere in the range of 5 to multiple times more costly than holding a current one.
Why is gamification an excellent way to promote the product during Christmas?
You may be contemplating whether there are any advantages to using games in marketing. The short answer is: there are – and they are various.
Since it began to become famous in 2010, gamification marketing has shown to be a system digging in for the long haul.
Maybe this is because it is a procedure that takes advantage of shopper conduct and the natural need individuals have for entertainment only, experience, and the profound rush that accompanies wins.
Regardless of whether it’s Christmas deals you’re offering or you’re just doing a closeout deal, you can win a more significant number of contracts with gamification than with some other techniques. How about we see a few advantages of gamifying your digital marketing efforts?
✅ Improve user engagement:
One of the undeniable reasons is that it’s a brilliant type of amusement. It is the very motivation behind why gamifying content on your site is a successful way of further developing commitment among your crowd.
If you’re hoping to make your mission both intuitive and connecting simultaneously, gamification makes this conceivable. On the off chance that you question this, recollect the last time you saw a game like this spring up on a site.
Related: Examples of customer engagement
✅ Improve conversion rates:
When your user engagement increases, it is expected that your change rates ought to increment similarly. Be that as it may, this isn’t generally the situation.
With gamifying, further developed commitment prompts high transformation rates whenever done appropriately. Because you have appended compensations to your gamification exertion and you should-your crowd will be more urged to make moves that drive your conversion rates.
✅ Brand loyalty:
When clients connect with your gamified content, they get a feeling of knowledge of your image. When they are prepared to buy, they are almost sure to choose your idea because of this sensation of closeness.
Gamification likewise allows you the opportunity to compensate your current clients. They could transform into backers of your image if you do this. Who knows. However, it’s more than worth the attempt.
✅ Accessible collection of customer data:
It is impulsive to spend assets launching campaigns for items or administrations if you can’t predict the results to a degree. It is the place where information examination comes in.
✅ Comparison between “casual” and gamification campaigns:
How about we accept Mobile Strike as an accurate model? It holds the leading position in various classes in the US market even though there is a parcel of games in the store. It has a deceivability score of 81 out of 100, as indicated by Mobile Action. In any case, what makes them this fruitful? The appropriate response to this achievement lies in their ad methodology and Playable Game advertisements!
✅ Playable games add on social:
Furthermore, this is the place where the Game wheel comes to the scene. Gamified Content Creation Platform allows anybody to pick and customize a game layout, brand it, and coordinate their playable promotion effectively to a versatile commercial mission with no coding labor force in minutes.
You can use branded games in portable promotion, in-application, in pennant or via web-based media to help your lead age, mindfulness, or in-application deals.
Football clubs (or soccer, in case you’re so disposed) planned a game advertisement that would speak to and effectively connect with Facebook football fans to convey something beyond a Facebook promotion yet instead an encounter that tested fans dependent on their actual side interest!
Their objectives were: driving site traffic (pledge drive/gifts), expanding client commitment, diminishing CPC, and bringing down change costs. The mission with the best ended up being a drawing in CTA and an unmistakable play button. Yet, what’s genuinely bewildering is the edge by which this game advertisement crusade beat the others. They accomplished:
- Diminished CPC (Cost per click) 70% (from £0.63 to £0.19)
- Expanded CTR (Click-through rate) multiple times (0.50% to 1.94%)
- Arrived at 46% Organic Traffic by Game Ads (£0.06 cost-per-pla)
- Reached 1,500,000 impression
- 35% Better CTR than a Classic Banner Ad
- 8x More Time Spent on Game Ads
- 336,700 Games Played
- 7,866,146 Jalapeños Collected
- 40,25% Average CTR
- 135,883 Coupons Won
Game Ideas for the Christmas holidays:
It simply isn’t special time of the year with scarcely any cheer—like a rhythmic movement off your Christmas list of must-dos for the entire gathering! That is the reason we’ve gathered together the best Christmas games that ought to turn into a piece of your practice. Regardless of whether you need a movement for your yearly Christmas celebration or a bare Christmas children’s table plan to keep them involved, we have something that will suit your style on our definitive Christmas game list.
Christmas Candy Crush:
Candy Crush (or Match 3) has shown incredible results for all who have used it.
The average replay count is 11.5 with an average retention of 4 days.
That means one participant plays on 4 different days and ~11 times each day.
The Bounce rates are also incredibly low averaging at around 15-20%
Candy Crush is a great game to theme up to winter time and use various different Christmas elements to tie together with your brand.
We suggest to award prizes for each days top scorers!
Below is an example on a Christmas themed campaign:
Whack-a-mole game is our hidden gem that we added recently which has a great connection to Christmas!
Whack away the bad elves who are trying to steal your products and have the players collect gifts that represent your brand!
It’s definitely a unique game that people are excited to try out
Why does Whack a mole work?
The game will get faster over time and the players start to become more and more focused on the items that are popping up while maintaining a quick reaction time. This creates the effect where the player is hoping and expecting your product to pop up which creates positive reinforcement towards your brand throughout the entire gameplay.
It’s also a game where improving on your score seems always doable after the first gameplay and in gamification marketing, it’s always a great sign when the user plays one campaign more than once.
Drop game is a perfect way to have some fun with your brand. Specify which items to drop and how many points they award. You can also add in items with negative scores to avoid.
This game can give a lot of different contexts depending on how You wish to use it. For example, creating an image with a “loading bar” and after every 3 taps, the loading bar will fill further. The object of the game is to fill the loading bar within the amount of time given.
Or we can use a tapping game for a soda where after every tap the soda can tilts a little bit to create the effect that you are “shaking” the soda bottle. The object of the game is to shake the soda bottle open. In the Christmas example how about, we use a Christmas gift and you have to tap your way to your prize.
December is insanely busy, but that makes it more crucial to pause once a day to breathe and enjoy a moment of happiness. Advent calendar games are designed specifically for this purpose. Advent is a significant season in the Christian calendar. It is all about preparing for Christmas Day and the Advent season reminds people to remember and prepare for Christmas celebrations.
Tips for successful gamification:
A growing trend in the learning business these days is the utilization of gamification to improve the learning experience. Moving along, here are my five hints to carry out an effective gamification methodology:
✅ Understand your targeted audience:
It infers something other than knowing the segment profile of your students. You need to comprehend their conduct standards and explanations for their inspiration to be compensated and perceived by their companions.
The ideal way of accomplishing this is by leading center gatherings and planning the data in a network.
✅ Define a learning path and rules:
Since you have the above information, the following stage is connecting the awards to the learning targets. A typical practice in the learning business is to attach a test to identification, as it brings pride and readies the students to move to the following test.
✅ Vary the experiences and rewards:
It’s a well-known fact that your matrix will bunch a variety of students. From the enjoyer to the top achiever, your plan ought to consider remunerating every one of them to keep the persuasive level up and oblige the learning speed of everybody.
Consider making various sorts of identifications for a similar action—gold, silver, and bronze. Ensure your leaderboard mirrors that and can be modified by the student.
✅ Monitor and iterate:
Be ready! You will ceaselessly gain from your students. Directing an overview or meeting your students before building a gamified course will assist you with dispatching a decent item, yet assuming you need it to be fruitful after some time, you should embrace a light-footed methodology.
We hope there are enough ideas to kick-start a robust Christmas plan to promote your business and boost sales.
If you are looking for a branded game to supercharge your Christmas marketing campaign and outshine the competition, we are here to help. Schedule a demo with us to see how we can help you stand out this holiday season!
Originally published on March 7, 2022, updated on February 14, 2023.