Gamification has become a hot topic in the world of marketing and engagement and it’s no surprise that it’s we’ve seen our clients create very successful campaigns in 2022. For those who might not be familiar, gamification is the use of game elements in non-game contexts, such as marketing, recruitment and HR campaigns, with the goal of making the experience more engaging. In short, it allows companies to tap into the principles of human psychology that make the campaigns memorable and impactful.
2022 was a year full of amazing gamification campaigns, and companies across different industries. From e-commerce and wholesale stores to HR, companies used gamification to achieve different objectives and met their goals. In this article, we will highlight some of the most intriguing and effective campaigns from the past year, and take a closer look at what made them successful.
So what are some of the case studies worth mentioning?
1. Conquer exhibitions with gamification marketing
We took part in RigaComm 2022 digital marketing convention. As every proper exhibitioner knows, your booth has to stand out from the rest. So what better way to create a game and engage people with it?
The goal of our booth was to create a fun and engaging interactive experience for all of the marketing specialists who visited the event. We had a booth that was about 2×2 meters big. So there was no point in using big LED screens or anything over the top. So… what could we possibly do in such limited space? How could our booth stand out from the other booths? Simple. We created a game on our own platform and used it to engage the event visitors! Now two questions remain… How did we get the players playing and what where the results?
To find out, read the full article from our blog: Conquer exhibitions with gamification marketing
2. How Atomic Wallet’s Jeopardy-Style Campaign Attracted 246k Unique Players
We all know the classic game show Jeopardy. It takes knowledge, speed, and a bit of luck to win. In this case, however, winning means more than just bragging rights. Atomic Wallet recently ran a Jeopardy-style campaign with prizes—in this case, crypto rewards!
Atomic Wallet is a multi-cryptocurrency non-custodial wallet that allows users to securely store, manage, and exchange over 500 different cryptocurrencies. They believe that gamification is an effective way to engage with its community members. That’s why they decided to launch a Jeopardy-style campaign after seeing the success of their first Sandbox gamification marketing campaign. Atomic’s goal was simple: reward its users for their knowledge about Polygon.
To learn more about their campaign, including the analytics behind it click here.
3. How Coca-Cola engaged visitors at their exhibition booth?
Coca-Cola has long been known for its innovative marketing campaigns. But recently, the brand took its marketing strategy one step further by leveraging gamification as a way to engage with visitors at the Cyber Battle’s event, lending a playful twist to their exhibition booth. Through engaging and interactive games, Coca-Cola was able to draw in more people and engage them in an entertaining and informative way that left a lasting impression.
The full article is available on our website: https://adact.me/coca-cola-exhibition-booth/
4. Gamification for HR – Kaupmees & KO Case Study
We’ve talked a lot about how different companies have used gamification in their marketing strategy. But what if we tell you there are more departments that may find gamification useful? What if you create a game for your employees to enlighten their regular every-other workday?
This is where gamification for HR steps in.
The goal of gamification is to make everyday tasks more engaging and fun so that employees will be more likely to stick with them. When done right, it can lead to increased productivity, motivation, and even creativity. Gamification can also help break down obstacles that might otherwise prevent employees from working together effectively, such as language barriers.
If you’re looking for a way to increase engagement and motivation among your employees, consider using games as part of your strategy. Who knows? You might just end up with a team that’s even more productive than before!
To take Kaupmees & KO AS as an example, head on to our blog to access the article.
Related Content: https://adact.me/kaupmees-employee-engagement/
5. Euronics’ Candy Crush – a game that engaged customers for over 15 minutes, how?
We all know that games are popular. They’re a great way to keep people engaged and entertained. In fact, studies have shown that games can be up to 80% more effective at getting people to engage with your brand than traditional advertising methods. Our client Euronics got inspired by Candy Crush and decided to use the opportunity to change candies into headphones.
Euronics‘ campaign had all of these key ingredients for success. The goal of Euronics’ campaign was to generate buzz and awareness about the JBL Live Pro 2 headphones. Through gamification, they engaged people and drove them to the Euronics store that considered buying JBL headphones for themselves.
Euronics created a highly engaging game that was very similar to Candy Crush. The only difference was that instead of matching candies, you had to match JBL Live Pro 2 headphones. The more headphones you matched, the more points you got. It actually matched really well with our goal, because the product JBL Live Pro 2 was in 4 different colours which they could show in the game.
To learn even more about engaging people with gamification marketing campaigns, read more from this article: https://adact.me/euronics-engaged-customers-over-15minutes/
6. Spooktacular Gamification Results for CreditStar
National holidays are great milestones to create campaigns for. Creditstar decided to create one campaign for Halloween. Last year, their goal was to engage with their users and give them the opportunity to have some fun while also reminding them about our products and offers.
So, how did our campaign turn out? How did they increase their conversion rate from 3.9% to 20%? Click on the link to find out.
Gamification Results for CreditStar: https://adact.me/creditstar-spooktacular-gamification-results/
7. Innovating the way cities promote themselves
What comes to your mind when you think of Finland? Sauna, snow and possibly Angry Birds? (Yes, this world-famous game was really created in Finland, not in Silicon Valley). But there’s one more thing that should be on that list: innovative city marketing. Case in point: The City of Oulu. Located in the centre of the country, this city has been using creative methods to promote itself to students – with some impressive results. Keep reading to find out how they did it (and maybe steal a few ideas for your own city)!
The City of Oulu in Finland has taken an innovative approach to market itself to new students – by gamifying the process! The game, called “Test your Oulu knowledge”, is designed to teach students about the city’s customs and culture, using the local dialect and sayings as the central focus. To bring this vision to life, they turned to Adact for help with the multiple video trivia.
Related content: https://adact.me/innovating-the-way-cities-promote-themselves-the-city-of-oulu-gamification-case-study/
Conclusion
Gamification has increased its popularity in the realms of marketing and engagement during the year 2022. Across a wide range of industries, from e-commerce to human resources, companies have implemented gamification to reach their objectives and make a lasting impression with their campaigns. The examples highlighted in this article are a testament to the effectiveness of gamification. So don’t be afraid to think outside the box and add a little bit of fun and games to your next campaign. After all, who doesn’t love a good game?
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