6 Ways for Using Gamification in Sales

Picture of Kalev Kärpuk
Kalev Kärpuk
Gamification in sales with Adact

Did you know that using gamification in sales can bring you more than a 100% boost in sales?

At least, this was the case with KFC Japan. In order to promote their new item on the menu, they created a Shrimp attack game for their customers. As a result, they had a 106% increase in their sales figures! Impressive, right? 

The truth is – this could be your brand as well. 

For example, imagine creating a wheel of fortune, team trivia or flappy birds game that people can have loads of fun with AND learn about your brand at the same time. 

Luckily, Adact can help you implement sales gamification ideas for your customers!

Today we will go a little deeper into gamification by describing what it is, what it’s used for and the 6 ways you could use it in sales.

Gamification in sales

What is gamification?

Gamification is the adaptation of game-like elements to real-life departments and tasks— such as sales and marketing.

Gamification games use tools to get in touch with participants’ emotions. They spark people’s interest in a specific product or a service while being entertained. You can also receive constant feedback in real-time.

You can use gamification in your sales campaign to attract new customers easily and help retain the old ones. 

Take Starbucks, for example. As a result of introducing their Starbucks Rewards App, they saw a $2.65 billion increase in their revenue as well as 25% more customers who joined their loyalty program. 



So, how does it work? 

A lot of people still think that gamification includes heavy logistics. You need a designer, visual editor, developer, illustrator and probably a few more people just to create a single game. 

Luckily, this isn’t the case today. With advanced software, such as Adact.me, you can simply choose a game template and drag and drop elements into it. You don’t need any coding knowledge to do so. 

Plus, it’s super easy to customize elements so the game reflects your brand’s visuals. For example, you can create a multiplayer trivia or a battle game in less than 30 minutes! How cool is that? 

This means that you can easily gamify different aspects of your sales campaign and upload it online without any hassle. Sounds awesome? 

Now, let’s take a look at specific usages of gamification that can help you skyrocket your sales efforts! 

What can you use gamification for?

You can use Gamification in a variety of ways for your business. It can be applied to education, employee training, recruitment strategies, staff evaluations—and of course—in marketing and sales departments.

As the unicorn of modern marketing and sales, gamification has turned the traditional sales process on its head by adding an entertaining twist. It is a unique way to market a product while motivating people to engage with your brand—resulting in more deals closed.

This is what we call a win-win situation!

Benefits of sales gamification

There are obvious benefits of sales gamification such as:

Positive emotions associated with your brand

You probably heard that the greatest brands sell the experience, not the product. This couldn’t be more true. If you want people to remember you, you need a way to evoke positive, happy emotions. Gamification is the best way to do that! Offering people a well-known, fun, branded game will get them hooked up. Over time, people will associate this feeling of excitement with your entire brand, not just a sales campaign. 

Customers who come back

Every business strives to get returning customers. But we all know that this is easier said than done. How do you make yourself stand out from the rest of the competition? The answer is – with a game. If you can make people enjoy your gamified sales campaigns, they will keep returning to them. The more people return, the higher the chance of them purchasing your product once or even multiple times.

Higher engagement & motivation

A sales gamification sales message engages and motivates customers to open it. Even if they don’t know what the product is about, they’ll be curious to open and play the game. Adding award activities and giving a random prize is a great way to increase the experience even further. After all – who doesn’t like to win free stuff?

Easier customer feedback

Learning about people’s experience with your product is necessary if you want to improve it. However, it’s incredibly hard to get people to send you feedback. Surveys take time and are usually quite boring. However, a gamified survey can help you get feedback easily, without people even noticing what they’re doing. Simply create a fun swipe poll or a trivia game and learn about your customers’ preferences.

More organic shares

Gaming is exciting! It’s enjoyable to win or compete with your friends and family. If people get this kind of experience, they’ll want to share it with others. This is the best, organic strategy for getting more attention to your brand. 

Gamification in sales benefits


6 Ways of using gamification in sales

The reality is that there are many benefits to incorporating a gamification strategy in sales and that’s great, but how exactly is it done?

Here are some concrete examples of six ways you can use gamification in sales.

1. Contests

Sales contests are an ideal way to use gamification in your campaigns. These competitions can award customers for any accomplishments they make after playing your games.

The rewards, can be based on parameters like:

  • Whoever finishes the survey 
  • Whoever gets a score higher than (specific number)
  • Whoever plays the same game more than (specific number) times

With these rules in place, anyone can achieve a reward. It’s a simple, effective way to get customers to come back to your website.

2. Points

Points are similar to contests in encouraging customers to complete a specific challenge and win prizes. The points system is also great for motivating people to complete surveys or other feedback materials that can be valuable for your business. 

Tasks that can be awarded points include:

  • Specific game score
  • Number of points in a multiplayer game
  • Willingness to complete a survey
  • Social media shares

All of these small tasks are what it takes to make simple connections grow into amazing sales results.

3. Challenges

Challenges are not as in-your-face as points or contests. Gamification tools are geared toward the instant gratification of your customers. Challenges can be applied when the motivation and activity of your customers are low, so you need to “push” them a little.

Some extremely effective challenge ideas could include things like:

  • Finish the game on a specific date
  • Collect as many points in a selected game during a single day
  • Beat your teammates and get the highest score 

These spur-of-the-moment challenges can jumpstart your audience and create a sense of urgency. 

4. Knowledge Checkpoints

Regularly checking your customers’ knowledge about your brand is a positive way to ensure their loyalty. It also helps to ensure that they have a strong grasp of all the information they need about a specific offer.

Knowledge checkpoint games allow sales reps to:

  • Provide educational activities for new customers
  • Remind old customers of product’s features and benefits
  • See how much people actually know about a product and use this information to improve product descriptions
  • Analyze which products people are most familiar with and which ones need a better marketing campaign

Implementing sales gamification through knowledge-type games could point out certain sales campaign weak-spots and help businesses educate their customers in the process.

5. Social Networking

Social networking in sales is perhaps the most powerful tool to encourage communication between you and your customers. Now, you don’t have to do it in the traditional way. Instead of regular social media posts, you can introduce specific games and open a conversation in the comments. This is a safe space where people get to talk about their preferences, experiences and many more. 

The benefits of having social networking included in sales gamification include:

  • Providing an informal network for customers to chat and build a relationship with sales reps.
  • Advocating for teamwork and collaboration.
  • Opening up real-time conversations between sales reps and customers and discussing different topics

With Adact, you can easily include URLs that lead people directly to your branded game. After they play it, encourage them to go back to the social network and share feedback or join the discussion. 

6. Leaderboards

Leaderboards are commonly recognized as an effective ranking system within sales gamification. Just like in many competitive games, winners deserve to be recognized and announced for all to see.

A good way to convey leaderboard information can be by:

  • Creating a podium-type visual with first, second and third place
  • Recognizing quantitative points for each person on the board
  • Showing just how close the runner-up is to snatching up the third-place spot

Displaying this information demonstrates to customers just how achievable it is to become the best at a given task and earn a reward in return. 

How can Adact help?

Adact is the leading gamification software to help you create, build and manage sales gamification campaigns, with no coding necessary.

The gamification process through Adact includes more than 40 interactive games to choose from. You can use gaming campaigns to boost sales, motivate sales reps, provide a communication network with customers and ultimately, skyrocket your company’s revenue!

A few of the Adact gamification campaigns used in sales organizations include:

Wheel of Fortune

One of the gamification ideas included with Adact is the timelessly popular wheel of fortune lottery game. This game of luck can be created to allow people to spin for a chance to win rewards.

Wheel of fortune is a thrilling mood enhancement at the workplace. Having a chance to win a surprise reward, like a gift card or a special discount, gives customers an extra reason to engage with your campaign. Plus, it’s exciting!

Wheel of fortune

Multiplayer trivia

Create the best of both worlds—knowledge and competition—with a multiplayer trivia game. Trivia is the perfect way to check in on customers’ knowledge and make sure your marketing campaign is providing enough information for people to understand your product well.

Make it a group challenge by adding a multiplayer dimension to the game. People can battle each other based on information about your brand and particular products offered by the company. Tack on some questions about company history to see who knows even more about you.

Multiplayer trivia


Open communication and reviews is an important long-term strategy used to keep your audience content and comfortable voicing their opinion. One fun way to get some feedback is to make a sales survey.

This survey can include questions about product opinions, necessary improvements, loyalty programs and the overall satisfaction of each customer. Explore what people love and hate the most, so you can improve your services further.

These are only a few of the many choices available with Adact that upgrade your sales department and bring life to the workplace. Sign up today and boost your sales to the top!

See also: Gamification for the retail businesses


In closing, sales gamification ideas such as sales contests, leaderboards and knowledge checkpoints serve as positive reinforcement and ultimately heighten energy levels and increase sales.

Believe it or not but companies that use sales gamification software are seven times more profitable than those that do not and that’s a big difference!

It’s the perfect time to jump on the bandwagon and see how gamification works using Adact.me to create an enjoyable, close-knit and overall profitable environment for your business.

Gamification in sales: FAQs

How is gamification used in sales?

Gamification is used in sales by creating a game out of tasks like calling prospective clients, scheduling meetings, and closing deals. This is used to motivate and engage customers to complete the necessary tasks and engage with a product.

How does gamification increase sales?

Gamification increases sales by motivating teams to complete tedious sales tasks and make sales while creating a game for them to win along the way. These games are used to encourage employees to strive for a win, even in their everyday activities at the workplace.

How do you gamify sales training?

It’s possible to gamify sales training by giving rewards to trainees after each step of training that they achieve. It is applied to training programs to give instant feedback, make learning fun and uplift training participants with some friendly competition. 

In the meeting, we will take a look at ADACT, discuss different game ideas and how gamification can help reach your marketing goals.

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In the meeting, we will take a look at ADACT, discuss different game ideas and how gamification can help reach your marketing goals.

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What to expect from the 30 minute demo call:

  • You will learn how to easily launch gamification marketing campaings
  • Find solutions for your specific use cases
  • We will cover case studies and success stories similar to your brand
  • Discuss flexible pricing options
  • If possible, we will create your own designed campaign during the call together
  • Make sure you leave with a new found knowledge of gamification marketing innovations
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