If you’re looking for a way to get more customer feedback and better insights, we have the answer – gamified surveys.
Did you know that 89% of survey respondents said if a task is gamified they feel more eager to complete it because it puts them in a competitive mood?
Video games are no longer reserved for geeks. Nowadays, everyone wants to participate in gamified surveys.
In this article, we’ll explain how you can use survey gamification to engage with your audience and collect valuable customer insights that will boost your marketing efforts.
What are gamified surveys?
Gamification of surveys is all about turning customer surveys into fun experiences your audience wants to participate in. Gamified surveys motivate people to complete the surveys and provide feedback on products, services, or customer experience
To make surveys more interesting, gamified surveys borrow gaming techniques such as achievements, badges, and leaderboards to attract, engage, and entertain an audience. Survey participants prefer gamified surveys over traditional surveys because they have an element of fun and they can get rewarded for their time.
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How to gamify a survey – step by step
So now that you know the benefits of a using gamification questionnaire, here’s how you can gamify your own online survey with Adact:
1. Turn a poll into a battle
If you want to create a poll to learn more about the tastes and preferences of your target audience, you have to make it easy for them to respond through feedback gamification.
Let’s say you want to find out who your customers’ favorite influencers are. Instead of creating a traditional poll where participants select the name of the influencer, you can create a battle game where they choose between two options by tapping on the image of the influence they like the most.
2. Turn yes/no questions into a swiping game
Who says that questionnaires have to be boring?
With Adact you can create a gamification questionnaire where participants answer yes/no questions by swiping left or right. Swiping games use an interactive interface that looks and feels very much like Tinder. A question appears on the screen and participants swipe right if they agree and left if they don’t agree.
Many people are familiar with dating apps and enjoy their swiping mechanics, making this a great way to engage participants and get them to submit their feedback. These fun surveys are even more effective on mobile devices.
3. Create gamified survey questions that keep participants hooked
Instead of a long, boring questionnaire, why not use your questions to create an interactive quiz?
To make a quiz engaging, rephrase your gamification survey questions to make them sound more fun. For example, let’s say you’re a cereal brand and you want to learn about the breakfast habits of your target audience.
Instead of asking them: What’s your favorite breakfast? You can ask: If you could eat only one breakfast for the rest of your life, what would it be? These kinds of questions intrigue your audience and motivate them to provide quality answers.
Don’t forget to add a progress bar where participants can check how many questions they have left. This gaming element adds a sense of accomplishment and motivates participants to finish your gamified survey.
4. Incorporate badges and rewards
You should introduce badges and rewards for people who complete your survey. You could divide your survey questions into different levels and they get a new badge (silver, gold, etc.) when they complete each level.
After completing the survey, you can turn badges into discount coupons or special offers as a way to thank your clients.
Best gamification survey examples and ideas
Rewards
Incorporating rewards into your game survey is a great way to motivate your target audience to complete your survey. Simply put, people are more likely to complete surveys if they receive something for their time. Using wheel of fortune games or scratchcards are fun ways to encourage survey participation through rewards.
A points system can be another way to reward customers. For example, customers can collect points as they complete surveys, which they can then use to buy discounts or other perks.
Challenges
Incorporating challenges into your surveys can add another layer of excitement for customers. Design survey games with various levels, rewarding players for each level they unlock. Use a progress bar to show participants their challenge progress and motivate them to reach the next level. You can also use “streaks” to challenge participants to play your game every day.
Badges
Badges are an effective way of rewarding customers for their achievements. In gamified surveys, you can give away badges to customers for every survey they complete. Badges give participants a sense of achievement and can motivate them to complete more gamified surveys.
Leaderboards
Game elements such as leaderboards are great at promoting a competitive spirit. For example, you can use a trivia game to test participants’ knowledge about your brand or a certain topic. You can then post the highest scores, which motivates participants to improve their results.
When players achieve a high score they can also share their results through social media, encouraging more participants to take your gamification survey.
Examples of gamification with Adact
Now, let’s see what survey gamification looks like in practice! Here are some games you can try with Adact. You don’t need any coding knowledge – the tool is based on a simple drag-and-drop dashboard that lets you customize each element in a matter of minutes.
Trivia
You can use Trivia as a part of your marketing research, especially if you want to see how well your audience is informed about a certain topic. The insights you get can help you adjust your sales funnel by understanding at which stage of the buyer journey they’re in.
Swipe poll
If you want to do a quick survey with Yes/No questions (Like/Don’t Like) we suggest you opt for a swipe poll. Participation in this game is easy, quick and effortless. Swiping is said to bring instant gratification to many users.
Personality test
In the picture, you can see a personality test that’s helping your audience find a perfect hobby for themselves, based on their interests, how much time they have, etc.
You can use a similar form for any topic, from Christmas gifts to skincare. There are two ways to use personality tests as a part of your marketing strategy:
- You can use it as a lead magnet, to collect email addresses and send them results via email.
- You can use it to educate your audience about your products and help them find the one that suits them the most.
The best part is that you don’t need to be a gamification survey expert in order to create these. Also, there are no coding skills required and everything is based on the drag and drop principle.
You can use our online survey tool to design beautiful and customized surveys in minutes.
Related: How to make a personality quiz
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Sales gamification tools FAQ
What is the best software for creating customizable survey games?
There are a variety of gamification software options you can use to create customizable survey games. One of the best gamification platforms is Adact.
With Adact, you can fun trivia games, quizzes, and swipe polls that engage your participants and increase the chances they’ll complete your surveys. You can also create personality tests that give participants unique insights into their personality traits, while providing you with valuable customer data.
Adact comes with many customization options to help you create cool surveys that stand out from competitors’ surveys. You can also customize your surveys to include your brand logo and colors, increasing brand recognition. Adact is easy to use and creating a custom gamification survey requires zero knowledge of coding.
How can gamified surveys boost your marketing?
The days of dull surveys and boring forms are long gone. People have more options for entertainment than ever and they don’t want to lose time on something that’s not engaging.
The question is: How to motivate more people to complete your survey and get quality data for your market research?
We’ve got the answer – try gamified surveys for a change!
Here are three ways gamification survey can boost your marketing efforts:
- Survey gamification increases the completion rate
Most people don’t complete surveys either because they’re unmotivated or they simply get bored. Adding game elements to your surveys makes them interactive and engaging, and as a result, people will feel more motivated to complete them. If you want to give your completion rates an extra boost, give out rewards and prizes for people who finish the whole survey.
- Higher quality data
If your gamified survey is entertaining then people are more likely to provide honest, high-quality responses. High-quality responses are essential because they give you quality insights that can help you improve your marketing campaigns.
- Increasing brand awareness and customer loyalty
If you create a branded game survey that’s fun and engaging, people will associate your brand with a positive experience. When potential customers have a positive association with your brand, they’re more likely to make purchases in the future.
How can I present survey results in a fun way?
If your survey asks participants about their knowledge on a certain topic, then leaderboards are a fun way to present survey results while also creating friendly competition. You can also allow participants to share their survey results on social media, encouraging game survey competition and promoting discussion on your brand or its products and services.
How does gamification improve customer feedback and data collection?
Traditional surveys are boring, which makes it hard to get customers to fill them out. Gamified surveys use exciting gaming elements such as rewards, badges, and achievements to keep participants interested in completing your surveys and giving you valuable feedback.
Participants are also more willing to enter their personal information if they get something in return, such as a fun gaming experience.
Due to the digital nature of gamified surveys participants can share their survey results across social media platforms, attracting more people to participate in the survey and submit their information.
What other aspects of a marketing campaign can you gamify?
By now, you understand how gamification could improve your marketing efforts and even boost sales.
But if this is the first time you want to apply gamification in your business, you’re probably not sure how it works or where to start. Here are elements of your marketing campaign that can be gamified:
Email marketing
If you want to boost your email open rate and at the same time learn more about your customers, gamified surveys are the way to go!
For example, you can send an email survey to your subscribers to learn more about their tastes and preferences. We’re not talking about old boring whitepaper surveys, but customizable survey games like battle games or swiping contests.
When you get responses, you can divide your audience into different groups and send them customized follow-up campaigns offering the products or services that suit their tastes.
It’s a win-win: You get to learn more about your customers and your customers get a personalized offer that makes them feel appreciated.
Bonus tip: Don’t forget to add a creative email subject that is talking about the mysterious game you’re sending. You can use power words like secret, bonus or gift to increase email open rate.
Lead generation
You can also use gamified surveys to get the email addresses of your potential clients, which you can use in future email campaigns.
For example, you could create a marketing campaign that invites volunteers to participate in your survey and leave their contact info in exchange for a discount.
They can complete the survey on your website, but if they want to unlock a special gift, they need to fill out a lead generation form and leave you their email address.
You can then combine gamified surveys with other elements like sending them a branded game where they can compete with other players and win prizes.
Social media contest
Gamified surveys are a great way to boost brand awareness and social media presence.
Let’s say you’re a brand whose ideal customers are new moms. Of course, you want to reach as many new moms as possible. What’s the best way to do it? Get the moms to spread the word!
You can create a survey on a topic that’s relevant to you, but make it look like a game or quiz. Then, invite moms to share the link with their mom friends or publish it on their social media.
The goal is to use gamified surveys to encourage your audience to create user-generated content and spread the word to their friends and family.
Don’t forget to add prizes for the most active users, and mums that share the link with the most people. Do this and watch your survey go viral!
Retargeting campaign
If you notice that someone has visited your webshop multiple times without making a purchase or has left an abandoned cart, here’s what you can do.
Add a pop-up to your website with a quick gamified survey asking them what’s preventing them from making a purchase. Is it price, timing, etc?
Make the survey easy and fun by adding gamified elements, and send them a discount coupon as a gift for participating.
In this way, you’re positioning yourself as a brand that values its customers and their feedback, leading to a significant increase in your conversion rate.
Loyalty program
If you want to encourage your existing customers to buy more frequently, you can create a game out of your loyalty program.
All you have to do is send them quick gamified surveys on a regular basis. There are two things you will achieve this way:
First, you get to learn more about your customers and understand them on a deeper level. What are their habits, what are their preferences, what bothers them, and so on.
On the other hand, your customers get to collect points after each survey they complete. When they collect enough points they can exchange them for a discount code or get some small gift.
Related: Ideas for gamification in loyalty programs
Market research surveys
Finally, if you want to learn more about your target audience you can gamify online surveys to boost their response rate and engagement. Keep reading as we’re about to explain gamified online surveys in detail and give you some practical examples!
Gamify your surveys with Adact
If you’re looking for a way to improve your online surveys and marketing in general, survey gamification could be exactly what you’re looking for.
Whether you want to boost brand awareness, collect better customer feedback, or increase your conversion rate, Adact’s tools and gamification survey examples can help you create an unforgettable marketing campaign.
Book a demo with Adact now to learn how survey gamification can help you engage your target audience and improve customer data collection!
