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How can you gamify serious business engagements? How do you do it cost-effectively? Is it even worth the effort?
1. We run a B2C campaign, which gives us 10.000 leads and each of them will bring in 100 euros. That’s 1M.
2. We run a B2B campaign, which gives us 100 leads and of them will bring in 10.000 euros. That’s still a million.
Gamification is a powerful tool for attracting and retaining visitors at exhibitions. Learn how to use game-based marketing techniques to create a more engaging and motivating experience for your audience.
Trade shows have been around for centuries. Starting from ancient Greece, where salespeople shouted their best offers in the middle of the agora all the
2022 was a year full of amazing gamification campaigns, and companies across different industries. From e-commerce and wholesale stores to HR, companies used gamification to achieve different objectives and met their goals. In this article, we will highlight some of the most intriguing and effective campaigns from the past year, and take a closer look at what made them successful.
A Jeopardy-style campaign that combined knowledge quizzes with rewards in the form of crypto prizes. The campaign was a great success, with 246k unique players and a 95% game completion rate.
Coca-Cola has long been known for its innovative marketing campaigns. But recently, the brand took its marketing strategy one step further by leveraging gamification!
Insurers are often thought of as the boring, old-fashioned industry that no one wants to work in or deal with. But what if there was a way to change people’s perception of insurance and make it more engaging? Estonian Insurance Association company did just that by using gamification marketing. Learn how they did it and see if you can apply the same techniques to your own marketing efforts.
The leaves are changing color, the air is getting crisp, and pumpkins are appearing on doorsteps. That can only mean one thing—Halloween is just around the corner! As always, Creditstar decided to celebrate the holiday with a special campaign. This year, their goal was to engage with their users and give them the opportunity to have some fun while also reminding them about our products and offers.
What if we tell you that there are more ways to use gamification than marketing? What if you create a game for your employees to enlighten their regular every-other workday? This is where gamification steps in.
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