Case Study
Gamification marketing statistics 2023
Let’s jump into the captivating world of gamification, where technology meets psychology in a seamless blend. In this era of constant connectivity and information overload,
August 14, 2023
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Let’s jump into the captivating world of gamification, where technology meets psychology in a seamless blend. In this era of constant connectivity and information overload,
Tele2’s Wheel of Fortune Campaign at Tallinn Maritime Days wowed attendees with its captivating gamification approach. Participants engaged in the interactive virtual raffle, winning exciting prizes while providing valuable customer leads. The campaign’s success elevated brand affinity and left a lasting positive impression, showcasing the power of playful strategies in gamification marketing.
Just recently an egg producer in Estonia called Eggo launched a gamification marketing campaign that achieved mind-blowing results. When they shared the results with us even we, the experienced gamification wizards didn’t believe these results. Nevertheless, they were very true. So… How in earth did they achieve these results? First, let’s take a look at the gamification marketing principles they used in their campaign.
Have you ever heard of the term “gamification”? It may sound like a made-up word, but it’s actually an important tool used by companies to
How can you gamify serious business engagements? How do you do it cost-effectively? Is it even worth the effort?
1. We run a B2C campaign, which gives us 10.000 leads and each of them will bring in 100 euros. That’s 1M.
2. We run a B2B campaign, which gives us 100 leads and of them will bring in 10.000 euros. That’s still a million.
Gamification is a powerful tool for attracting and retaining visitors at exhibitions. Learn how to use game-based marketing techniques to create a more engaging and motivating experience for your audience.
Trade shows have been around for centuries. Starting from ancient Greece, where salespeople shouted their best offers in the middle of the agora all the
2022 was a year full of amazing gamification campaigns, and companies across different industries. From e-commerce and wholesale stores to HR, companies used gamification to achieve different objectives and met their goals. In this article, we will highlight some of the most intriguing and effective campaigns from the past year, and take a closer look at what made them successful.
A Jeopardy-style campaign that combined knowledge quizzes with rewards in the form of crypto prizes. The campaign was a great success, with 246k unique players and a 95% game completion rate.
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