How to Launch a Scratch Card Online Campaign [with Ideas]
The mini-thrill we get when scratching a card and hoping for a big win, followed by instant mini-disappointment when we see the “better luck next time message,” is – priceless.
Even if there’s no chance to scratch our way out of poverty, there’s something special just in the possibility that you can win something by doing nothing! All that makes scratch cards an immortal promotional tactic.
Here, we’ll explore how to get your potential customers hooked on playing scratch cards online, drawing them to your brand through your creative and fun campaigns. We’ll also explain how online scratch cards work and give you some ideas on launching your campaign easily using a gamification platform such as Adact, so stay tuned.