
The Flappy Bird Effect – Finding success in gamification nostalgia
The public sector can bring great examples of inevitable struggles within one industry. With it’s communication complexities with young people presents unique challenges. From a potential digital divide to trust issues and the struggle to make information relevant, traditional approaches often fall short. Recognizing these hurdles, the Federation of Estonian Student Unions (EÜL) chose a creative approach: interactive marketing. This is their story.