How to engage more people at your exhibition booth? | Checkout.com Case Study
Checkout.com is a global payments solution provider that helps businesses and their communities thrive in the digital economy. They offer innovative solutions that flex to your needs, valuable insights that help you get smart about your payments’ performance, and expertise you can count on as you navigate further in the complexities of an ever-shifting world. Their team knew that they needed a way to engage with sTARTUpday attendees and make it difficult for people to not stop at their demo booth. So, instead of just having one employee giving out freebies all day long (which would be pretty boring), the company came up with an idea: what if we gamified this? This is the story about how they did this.
Checkout.com team about their gamification solution
We wanted a fun and interesting game that would engage people during a Startup Day event as there are a lot of attendees and as a company you need to stand out. With the help of Adact’s team, we figured that a thought-provoking and challenging game called Wordle would be the best option for us.
The game was very easy to set up thanks to the user-friendly interface. We could easily set the whole game up in a couple of hours. Being so easy to use came in handy when it came to analytics. With a couple of clicks, we could export all the information collected about each player: their name, company email, and if needed, telephone number.
About the game itself… We weren’t expecting that many people to come and play! We printed out QR codes and laid them out in our demo area to redirect them to the game site. This was enough to catch attention as QR code always raises curiosity. When they started playing, we always interacted with them and gave hints about what the answer might be. This way of connecting to the people made it very non-intrusive and fun. There were even a couple of people who asked if they could play again with different questions.
What is the secret behind their success?
It is a no-brainer that the location of your booth plays an important role in acquiring leads and connecting with as many people as possible. But there are ways you can still make your booth work wonders. Equally important – you need to have very active salesmen.
Checkout.com had many people at the booth who actively invited people to their booth. They used their Wordle game as a tool to engage with more people and leave a positive impression. By using gamification, they managed to collect 5x leads and moreover, speed up the analytic process.
What is Wordle?
Wordle is a popular word guessing game trending all across the globe. The object of the game is to guess the right word with specific amount of tries. These words can be your product names, partners or even a discount coupon that your visitors have to guess to redeem it! Remember, the main purpose of it is still FUN!
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Let’s discuss how you can create your custom wordle game to reach your marketing goals!
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In the meeting, we will take a look at ADACT, discuss different game ideas and how gamification can help reach your marketing goals.