Fly high with AirBaltic x Adact
MBD is a top-rated marketing agency that specializes in digital media. They have helped several companies, including AirBaltic with their most recent campaign to promote Dubai as an attractive destination for travelers from the Baltics and in addition they promoted Airbaltic itself!
Airbaltic used Adact interactive campaigns to get customers attention. The campaign was live in four Baltic countries (Estonia, Latvia, Lithuania and Finland).
Airbaltic used a Trivia game to test their audience’s knowledge about Dubai
The game was fun and simple and also quite simple – there were 6 engaging questions about Dubai.
The players who answered to all of the questions entered a raffle to then win 2 free tickets to Dubai!
Lastly, players have the opportunity to sign up for Airbaltic newsletters in order win tickets. All they need do is provide their email address and country or language preference!
The lucky winner was chosen at random from all played participants.
The Trivia game statistics
- 41 393 visits to the campaign
- 17 697 games started and 85% finished the entire game from start to finish
- Cost per acquisition – €0.50
Book a Demo
In the meeting, we will take a look at ADACT, discuss different game ideas and how gamification can help reach your marketing goals.