How BITE used Black Friday gamification campaign and got 488377 gameplays in 2 weeks
Bite included gamification to their Black Friday campaign!
Bite is a Lithuanian telecom company (1996) that strives to make life easier with their innovative technology. They offer a wide range of services, all designed for convenience and ease in everyday tasks like watching TV or checking email while on-the go!
Black Friday has become a world-wide event for every business. To spice up its Black Friday campaign, BITE included gamification in order to collect user email addresses before this year’s big day.
Here is why Renars Neimanis, Head of E-Channel Development Dep. chose gamification. “We chose the game while brainstorming as we wanted to test it out. What we saw was that the engagement was huge and users kept playing it over and over again. Also, we had prizes for the campaign and leaderboard.
We were looking at the engagement/collected emails and also does the traffic bring us additional leads/sales. Mostly the campaign had an impact on the engagement.”
Bite used a Match 3 campaign
Match 3 is a simple game that inspired the creation of candy crush. The game design was minimalistic and built with focus on user engagement. No wonder that their perfectly built campaign managed to collect over 500 000 visits in just 7 days!
The Match 3 campaign was embedded to their website to give additional activity to their Black Friday campaign landing page! After asking for visitor information, the players could play and replay until they were satisfied with their score or just come back the next day to improve their score.
Gamification marketing campaign statistics
- 567077 visits to the campaign
- 488307 games started and 98.9% finished the entire game from start to finish
- 14% Bounce Rate on the campaign landing page
- Most active player played the game 1206 times over the course of 6 separate days
- On average, each participant played the game 51 times
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In the meeting, we will take a look at ADACT, discuss different game ideas and how gamification can help reach your marketing goals.