All of the games we tried have proven to be great interaction and lead generators. Some are more suitable for younger and some for older population, which helps us to target different audiences on different occasions. Games can also be used as survey tools – by building them correctly one can use them to learn more about the customer. There is a number of engagement tracking options in the Adact’s dashboard which help us measure the effectiveness of our marketing communication channels and see the engagement in real time. Games are also responsive and look good on all devices.

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