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Corporate birthday celebrations have grown predictable over the years, typically involving small discounts or simple raffles. The digital marketing team at Elisa wanted to challenge this uninspired tradition and transform it into an engaging, competitive experience.
This article reveals their marketing strategy behind the campaign with all the examples you need!
Gamification is the practice of integrating game mechanics and design elements into non-game contexts to engage and motivate people in achieving their goals. By tapping into intrinsic human motivations such as competition, achievement, and collaboration, gamification transforms mundane tasks into engaging and enjoyable experiences.
Engaged customers are loyal customers—they’re more likely to make repeat purchases, recommend your brand to others, and provide valuable feedback. But how do you effectively engage with them? The answer lies in leveraging the right customer engagement tools.
Corporate birthday celebrations have grown predictable over the years, typically involving small discounts or simple raffles. The digital marketing team at Elisa wanted to challenge this uninspired tradition and transform it into an engaging, competitive experience.
This article reveals their marketing strategy behind the campaign with all the examples you need!
The objective was to create an interactive and enjoyable experience that would not only capture the attention of existing followers but also attract new audiences to the EFA’s content and initiatives.
Lets Dive into three standout gamification marketing case studies, exploring how savvy companies have boosted their SEO and created memorable customer experiences.
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Case Studies, Examples and Guides
