Explore our blog for practical tips and relatable case studies that offer guidance and ideas on how to make the most of Adact in your marketing efforts
As the 2023 Estonian Parliament elections drew nearer, the Reform Party embarked on an unconventional campaign strategy. In the realm of politics, parties continually grapple
There’s a saying in business that two-thirds of the company’s revenue comes from its loyal customers. So… It makes sense to treat your customers well
Ninja Casino’s gamified booth concept revolutionized event marketing, captivating attendees and elevating brand recognition at We Love the 90s festival. Witness the results as the Bubble Shooter game engaged festival-goers and left a lasting impact on the event’s success.
Tele2’s Wheel of Fortune Campaign at Tallinn Maritime Days wowed attendees with its captivating gamification approach. Participants engaged in the interactive virtual raffle, winning exciting prizes while providing valuable customer leads. The campaign’s success elevated brand affinity and left a lasting positive impression, showcasing the power of playful strategies in gamification marketing.
In today’s competitive marketplace, companies strive to captivate consumers’ attention and foster deeper connections with their brand. Gamification marketing, a powerful strategy that leverages interactive
Customer engagement: a term that is so widely used in the marketing industry but a few only do it right. This is not the case
Just recently an egg producer in Estonia called Eggo launched a gamification marketing campaign that achieved mind-blowing results. When they shared the results with us even we, the experienced gamification wizards didn’t believe these results. Nevertheless, they were very true. So… How in earth did they achieve these results? First, let’s take a look at the gamification marketing principles they used in their campaign.
Have you ever heard of the term “gamification”? It may sound like a made-up word, but it’s actually an important tool used by companies to
How can you gamify serious business engagements? How do you do it cost-effectively? Is it even worth the effort?
1. We run a B2C campaign, which gives us 10.000 leads and each of them will bring in 100 euros. That’s 1M.
2. We run a B2B campaign, which gives us 100 leads and of them will bring in 10.000 euros. That’s still a million.
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