All of the games we tried have proven to be great interaction and lead generators. Some are more suitable for younger and some for older population, which helps us to target different audiences on different occasions. Games can also be used as survey tools – by building them correctly one can use them to learn more about the customer. There is a number of engagement tracking options in the Adact’s dashboard which help us measure the effectiveness of our marketing communication channels and see the engagement in real time. Games are also responsive and look good on all devices.

Case Study
The Success of Elisa Huub: gamification for loyalty and lead acquisition
Corporate birthday celebrations have grown predictable over the years, typically involving small discounts or simple raffles. The digital marketing team at Elisa wanted to challenge this uninspired tradition and transform it into an engaging, competitive experience.
This article reveals their marketing strategy behind the campaign with all the examples you need!