We were very, very satisfied with the results. The time spent in the gamified ad was long, repetitive, and the traffic was very high quality. People also clicked to the e-store, where the conversion rate of purchases was a surprising 1.27%!

Case Study
The Success of Elisa Huub: gamification for loyalty and lead acquisition
Corporate birthday celebrations have grown predictable over the years, typically involving small discounts or simple raffles. The digital marketing team at Elisa wanted to challenge this uninspired tradition and transform it into an engaging, competitive experience.
This article reveals their marketing strategy behind the campaign with all the examples you need!