Adact Webinar Recording- How Interactive Quizzes & Games Skyrocket Engagement 

Key takeaways from the webinar

I’m excited to share with you the key insights from our recent webinar on gamification in marketing. For those who couldn’t join, here’s a breakdown of the main topics we discussed:

Gamification: More Than Just Games

We started by looking at why gamification matters in marketing. It’s not just about making things fun; it’s about engaging customers in a unique way. Traditional methods like surveys often fail to keep people’s interest, but gamification can change that. It’s about creating experiences that grab and keep attention.

In this webinar we specifically focused on Questionnaire type of experiences to learn how we can use unique gamified marketing approaches which ask questions from the audience while giving them a innovating way to respond

Real-World Examples

We looked at how real companies are using gamification. For instance, a potato chip brand replaced boring surveys with a game where customers vote on new flavors. This approach wasn’t just enjoyable – it also led to more people participating and gave the company valuable feedback.

We also discussed an innovative trend: swipe games for marketing. Similar to dating apps, these games let customers swipe to vote on their opinion. This approach turns a simple choice into an engaging experience and offers companies deeper insights into customer preferences.

Furthermore there I showcased how even political organizations and public sector have used gamification marketing successfully by incorporating video trivia experiences and Jeopardy games in their communication.

We even got our hands dirty and created a live gamification marketing example during the end of the webinar.

Gamification: A Key Marketing Strategy

The main takeaway from the webinar is clear: gamification is becoming essential in marketing. It’s a powerful way to connect with customers and stand out in today’s digital world.

Missed the session? Take a look at the recording below!

Also, keep an eye out for our next webinar, which will focus on gamified branded mini-games.

I’d love to hear your thoughts on this topic and what you’d like us to cover in the future. Your feedback helps us create content that’s most useful to you. Reach out via e-mail at kalev@adact.me or in Linkedin!