If you’ve been exploring gamification platforms, you’ve likely come across Playable – a platform that lets users create custom gamification marketing campaigns. But before getting started with this tool, you might be wondering:
Is there a better alternative to Playable?
To help you find out, we’ve done the work of comparing Playable with another popular gamification platform – Adact.
To see which platform is best, we’ll break down the features and pricing of Adact and Playable and see what customers are saying through online reviews.
Let’s get started!
What is a gamification marketing platform?
Gamification software is a platform or a tool that allows you to take a traditional marketing campaign and transform it into an interactive marketing experience that uses games to engage your customers.
How to choose gamification marketing software?
When trying to find the best gamification marketing software, consider the size of your business, your marketing objectives, the types of games you want to create and your budget. If you’re new to gamification marketing opt for a no-code game builder.
What is Playable?
Playable is a gamification software that gives marketers the ability to create customized games and implement them in their marketing campaigns.
The Playable gamification platform lets you customize over 30 games using a built-in game editor. You can include your own brand images and messaging in your games.
With Playable you can easily launch your gamification campaign and embed it into key customer touchpoints such as your website, landing page or apps.
With a Playable marketing campaign, you can build brand awareness, grow your audience, improve engagement, promote customer retention and build brand loyalty.
Playable features
Let’s zoom in on some of the features of the Playable software:
30+ ready-to-use games: The Playable platform offers over 30 games, which are categorized as luck games, knowledge games and skill games.
Visual editor: With Playable you can customize games through their visual editor. Adjust game mechanics and build a custom landing page that effectively delivers your brand message.
Endless embedding options: Embed your Playable marketing campaign anywhere, including your website, social media channels or in-store.
Custom awards: Playable lets you customize your in-game rewards. You can even create location-based awards and integrate rewards directly into your loyalty points system.
Integrations: The Playable software has over 40 integrations to help you connect your gamified marketing campaign with your existing systems. For example, you can send data from your gamified campaign to your email marketing system.
Brand customization: Add your brand’s colors, images and fonts to promote brand awareness. You can even create branded campaign templates to maintain brand consistency throughout all games.
In-depth Analytics: See how your Playable marketing campaign is performing with in-depth analytics that track visits, engagement rates, registrations, conversion rates and drop-off rates.
Playable pricing
- Essential: Quote available upon request
- Core: Quote available upon request
- Premium: Quote available upon request
Playable pricing is not available on the website and there is no Playable free trial.
What is Adact?
When looking for Playable alternatives, Adact should be at the top of your list.
Adact is a user-friendly gamification platform that lets you custom build branded gamification campaigns.
Adact offers a variety of games and lets you add custom images, colors and fonts. You can also create high-converting landing pages to boost your conversion rates.
The Adact platform can help you achieve:
- 80% higher conversions
- 200x longer website visits
- 2.5x higher click-through rates
- 50x longer brand memory
Adact is easy to use and requires no knowledge of coding. Users can create, customize and launch their gamified marketing campaign in just one day!
Adact features
Let’s take a look at some of the features available with Adact:
50+ customizable games: Choose from over 50 games to find a game that best suits your audience and marketing objectives.
Create quizzes and trivia games to reward loyal customers who know the most about your brand. Or create a personality test to get valuable insights about your customers.
With Adact you can promote your brand through fun, branded minigames, reward your customers through lotteries and raffles, and collect valuable information through gamified surveys.
Drag-and-drop editor: Adact’s drag-and-drop editor makes it easy for anyone to create engaging games in minutes, regardless of their knowledge of coding.
Effective lead forms: Create engaging lead forms that motivate customers to leave their information. Add brand messaging, images and custom fields to registration forms.
Prize management: With Adact you can customize prizes just how you want. Set the probability that players will win a prize and select the type of prize you want to give away. You can also choose between instant win prizes and raffle prizes.
Built-in integrations: Adact has over 2000 integrations through Zapier, so you can instantly sync the data from your campaigns with your existing software.
Multiple language support: Adact supports 100+ languages. You can easily change the language of your marketing campaign to reach audiences in any country.
Real-time analytics: Adact’s comprehensive analytics help you understand customer behavior and track the success of your gamified campaign through metrics like:
- unique page visitors
- games started
- unique leads
- landing page visitors
- bounce rate
- game completion rate
Embedding options: Embed your game on the Adact domain, your own domain, subdomains, apps, landing pages or widgets.
Adact pricing
- Single: Starts from 1500€
- Limited: Pricing available on request
- Full: Pricing available on request
- Enterprise: Pricing available on request
Adact offers a free 14-day trial.
Adact vs Playable: features compared
Now that we’ve explored both gamification platforms, let’s compare Adact vs Playable.
Pricing
Playable pricing isn’t available on the Playable website or any third-party review websites, so it’s difficult to compare pricing for Adact vs Playable.
Adact pricing is only available for the Single plan, but it does offer a 14-day free trial that lets users test out the platform’s features.
Reviews
Based on Playable reviews on Capterra, Playable is rated 4.6 out of 5. Customers were happy with the game types available and customer support. However, some users found the dashboard confusing. Others had trouble finding explanations for certain functions.
Adact has a 4.8 out of 5 rating on Capterra. Customers like the customization options and comprehensive customer support available with Adact.
Some customers found it difficult to size images and others found it wasn’t the pricing wasn’t good for small companies who need the software only once or twice.
Features
Adact and Playable software have similar features, but there are some key differences.
Both platforms have a built-in game editor where users can customize game mechanics and add brand elements, without any coding knowledge.
Both platforms make it easy to embed campaigns on different channels (websites, apps, etc) and come with real-time analytics to monitor the success of a gamification marketing campaigns. Both platforms also integrate with other software, such as CRM or email marketing platforms.
Customization
With Adact and Playable you can customize games by adding brand images, colors, fonts and messaging. Playable also lets you create customized game templates to ensure consistency for your brand.
Game types
Both Adact and Playable have plenty of games to choose from, but with Adact you have more options. Playable offers more than 30 game types while Adact has more than 50.
Each platform has games the other doesn’t offer. For example, with the Playable platform you can create a Rock, Paper, Scissors game, but not with Adact. On the other hand, you can build a Match 3 game with Adact, but not with Playable.
Ease of use
According to Playable reviews, Playable ranks lower on ease of use and some functions aren’t clearly explained. On the other hand, Adact has an easy-to-use interface, so users can jump right in and start creating games (without time-intensive workshops).
Support
Both platforms offer quality customer support.
Adact offers 24/7 support to help customers brainstorm ideas for their campaign, get started with the Adact platform and ensure their campaign is successful.
Playable’s customer support is also well-received by customers. Playable offers in-depth onboarding to help customers get started with the Playable software and build their gamified marketing campaign. Their website doesn’t mention that customer support is available 24/7.
The final verdict: Adact vs Playable: Who wins?
Businesses can use both Adact and Playable to build effective gamification campaigns. They offer similar features, such as no-code game building, customization options, integrations and quality customer support.
It’s a close battle, but ultimately Adact wins.
Adact offers an extensive library of over 50 games (compared to Playable’s 30) and has better online reviews. They also offer 24/7 customer support and a 14-day free trial.
According to Playable reviews, the platform can feel complicated and comes with a steep learning curve. With the Adact platform, you can start creating fun, interactive games right away!
Book a demo today and see how easy it is to build a gamification marketing campaign with Adact!
