Match 3 games work great in almost any gamification marketing campaign because they’re simple, fun and appeal to a broad audience. But if you’ve never created an online game before, getting started can feel intimidating.
In this article, we’ll explain why you should consider using a matching game for your next marketing campaign. We’ll show you how to make a matching game effortlessly with Adact, so you can engage your audience, promote your brand and attract more customers.
What are Match 3 games?
Match 3 games use a grid of randomly arranged icons. Players swap icons to make matching rows. When a player matches 3 icons in a row, the row disappears and more icons slide into place.
Match 3 games are easy to learn, which makes them great for players of all ages and experience levels. They’re also perfect for casual gaming since you can quickly pick up the game and enjoy hours of continuous play.
How to use matching games in marketing?
By using a Match 3 game in your marketing campaign, you can get potential customers to interact with your brand and learn more about your products. And by giving them a fun game to play, they’ll have a positive experience that they’ll associate with your brand.
When you make a Match 3 game, you can include your brand logo, colors and messaging to promote your brand. You can also offer prizes that resonate with your audience to build brand loyalty.
You can add leaderboards and achievements to increase competition and encourage players to share the game with friends. You can also include a lead generation form to get players to submit contact information, which you can use in future marketing campaigns.
How does Gamification Marketing Software help?
Gamification software makes it easy to create, launch and monitor your gamified marketing campaign.
You can make your own matching game directly through the Adact gamification software, without any coding skills. When making matching games with Adact you can customize your game to include brand elements, such as your logo, brand colors and messaging.
Gamification software also lets you add game elements like achievements and leaderboards. This adds a layer of competition to your game and increases engagement. You can also add custom prizes to reward players.
With Adact you can make your own online matching game and launch your campaign, all in one day. The software also makes it easy to analyze KPIs like bounce rate, conversions and visitors.
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How to make a custom Match 3 game?
1. Add your brand images
When creating a Match 3 Game with Adact, the first step is to add the brand images you want to use for your game icons. Simply upload the images you want to use and Adact will organize them into a Match 3 game format. This is a crucial step, as using the right brand images will help build brand awareness.
If you’re looking for inspiration on how to make your own matching game with pictures, check out how Euronics used JBL Live Pro 2 headphones as game icons in their successful Match 3 game campaign.
2. Customize game visuals
Once you’ve uploaded your brand images, you can adjust the visuals of your Match 3 game through Adact’s intuitive game maker. You can change the size of your game board by adjusting the height and width, and choose the number of icons you want to use in the game (either 6, 7, or 8).
When you make your own Match 3 game with Adact you can customize each icon by clicking on the icon and choosing which branded image you would like to use for that icon.
You can also customize your game’s score panel by changing the background, text and score display.
3. Set game rules
Once you have your game looking exactly how you want, it’s time to set the game rules. Through Adact, you can choose the length of the game, set a maximum score and choose whether it should end when a player reaches the highest score.
4.Customize the game area
Next, you can customize your game area by adjusting its size, horizontal and vertical placement, and by setting the game area margins.
You can also choose to add an image to the top of your game. This is a great place to add your logo to promote your brand. You can also make the image clickable, so that players are redirected to your website when they click on it.
You can customize the look and feel of your Match 3 game even more by clicking on the “Game Setup” button. From here you can edit your game’s background for both mobile and desktop users. You can also upload custom backgrounds and change picture formatting.
5. Encourage competition with a leaderboard
If you’re wondering how to make a Match 3 game that encourages competition, using a leaderboard is a great option.
To add a leaderboard through Adact find the registration form by going to the “Campaign Builder” and then to “Extras”. Then add your leaderboard name to the registration form.
Next, add a “Leaderboard” element to the end screen of your campaign. This will create a space that displays leaderboard rankings.
Finally, customize your leaderboard by adding your brand logo, images, font and background. You can also choose whether the leaderboard displays rankings by score, time or other metrics.
6. Choose which prizes to give away
When you make a matching game online with Adact you can also customize the prizes you want to give away.
Choose an instant prize that players get after completing the game or a raffle prize where a winner is chosen from everyone who played the game. You can also choose the prize type (eg discount or free subscription).
7. Publish your custom Match 3 game
Once you’ve designed your interactive matching game and landing page, it’s time to go live! With Adact, there are four ways to publish your game.
- Publish your landing page and game directly on the Adact domain.
- Embed the game onto your website by copying a single line of code from Adact.
- Create a new webpage on your website for your games. All your games will be automatically published on the dedicated webpage.
Publish your game on your website using a widget.
8. Analyze your gamification campaign
After you make a Match 3 game and launch your campaign, the next step is to analyze your results. The Adact platform uses real-time analytics to measure metrics such as:
- Number of clicks on your landing page
- Number of active players
- Game completion rate
- Average time to complete a game
- How many participants won a prize
- How often players clicked on any buttons
- How visitors found your campaign
- Leaderboard scores
By collecting and analyzing data you can identify what changes are needed to improve your campaign.
Match 3 game FAQs
How do Match 3 games work?
A Match 3 game is an easy-to-play matching game where players must swap icons to line up rows of three matching icons. When players make a line of three matching icons, the icons disappear and more are added to the game.
How to win at Match-3?
In some Match 3 games, you win the game by making a certain number of matches within a specified time limit. Other Match 3 games use a leaderboard and players compete for the highest score.
Many people play Match 3 games simply to unwind. Therefore some match games have no way to win, just hours of relaxing gameplay.
Are Match 3 games still popular?
There’s no indication Match 3 games are losing popularity. In fact, the popular Match 3 game Candy Crush Saga was the second most downloaded game on the Google Play store in April 2024.
How long does it take to create a Match 3 game without coding knowledge?
With Adact’s gamification platform, you can create an account, make your own match game and launch your campaign all in one day – without any coding knowledge!
Who is a Match 3 game best suited for?
Compared to traditional advertising that pushes brand messaging, interactive games pull customers in and engage them with your brand. This method is more effective at engaging customers, increasing brand awareness and converting leads.
By offering a fun and interactive game to your customers you are giving them something of value, thereby building customer loyalty and increasing the chances they’ll make future purchases.
Why use interactive games for marketing?
Compared to traditional advertising that pushes brand messaging, interactive games pull customers in and engage them with your brand. This method is more effective at engaging customers, increasing brand awareness and converting leads.
By offering a fun and interactive game to your customers you are giving them something of value, thereby building customer loyalty and increasing the chances they’ll make future purchases.
Make your first matching game with Adact
An interactive matching game is a great way to get visitors to interact with your brand and become loyal customers. Match 3 games are easy to learn, fun to play and accessible to a broad audience.
With Adact you can easily make your own matching game, incorporating your brand logo, colors and fonts. You don’t need any coding knowledge and our gamification experts are available 24/7 to help you build an exciting game that helps you reach your marketing objectives.
Book a demo and see how easy it is to make your own Match 3 game with Adact!
