In the vibrant realm of trade shows, conferences, festivals, expos, and a myriad of other events, the battleground for attention is fierce. Booth after booth beckons to curious attendees, all competing for their precious time and interest. How, then, can a company stand out in this whirlwind of activity? Here come the tricks of gamification marketing to the rescue.
In this blog post, we will explore the dynamic intersection of event marketing and gamification, a strategy that not only captures attention but also transforms the very essence of booth interaction. Picture this: Sales representatives no longer need to extend invitations; instead, event-goers are drawn like moths to a flame, irresistibly pulled toward the enticing allure of gamified experiences. To illustrate the power of this approach, we’ll dive deep into the success story of Ninja Casino’s use of gamification at the We Love the 90s festival. So, fasten your seatbelts, as we embark on a journey where engagement knows no bounds.
What was the goal of the gamified approach?
At the heart of Ninja Casino’s gamified approach during the We Love the 90s event was a simple yet powerful goal: to immerse people in captivating entertainment deeply intertwined with the Ninja Casino brand, thus elevating brand recognition and fostering genuine audience interaction. Remarkably, this initiative achieved a remarkable feat – it brought event attendees to their booth organically, without the customary beckoning from promotion staff. The allure of the game itself proved irresistible, drawing crowds and promising a unique experience.
How did they come up with the booth concept?
In a creative collaboration between Ninja Casino, Frank Events, and Adact, the mission was clear: create an engaging booth concept that would not only captivate visitors but also amplify brand recognition. With customer engagement as a guiding principle, the team settled on a competitive game format, and what better choice than the iconic ’90s hit game, Bubble Shooter? While other clients had employed roll-up banners to promote similar games, Ninja Casino’s expansive booth required a more innovative approach. Here, innovation took the form of a colossal LED screen, where the game was prominently displayed. The impact was immediate – the gameplay was visible to numerous festival-goers simultaneously, acting as a magnetic force, drawing people closer to the booth. As the event unfolded, an ever-growing throng gathered, eager to partake in this interactive spectacle, which had indisputably become the centrepiece of Ninja Casino’s booth.
What was the people’s feedback?
The resounding feedback echoed the success of Ninja Casino’s gamified endeavour. The Bubble Shooter game swiftly became a crowd favourite, and festival-goers returned to the Ninja Casino tent time and again, all in pursuit of that elusive high score. This branded game, teeming with entertainment value, etched an indelible mark in the memories of the festival’s visitors. It wasn’t just a game; it was an experience that resonated deeply with those who engaged with it, ensuring that Ninja Casino’s presence at We Love the 90s would be remembered long after the music faded.
What were the results?
In the dynamic and music-filled environment of We Love the 90s, where the primary objective wasn’t necessarily exploring the festival grounds, Ninja Casino’s gamified approach managed to captivate a substantial portion of the thousands in attendance. On average, each player eagerly delved into the Bubble Shooter game 9.3 times, with each engagement lasting a tantalizing 45 seconds. Cumulatively, this translated into an impressive total of 7 minutes of engaged time per player. While the festival’s main attraction was the music, Ninja Casino’s gamified strategy carved out its own space, engaging hundreds amidst the bustling festival crowd and leaving an indelible mark on the event’s success.
How could you create a similar booth design?
This gamified booth concept might seem like a very complex solution when it actually isn’t. To come up with a similar solution, you need to start the same way Ninja Casino did – by clearly formulating the purpose of your booth and only then coming up with the concept and design. In case you don’t have an idea for the booth, Adact’s team of customer success managers are ready to help you get started. Contact them here, schedule a call and get ready to enjoy the success of your campaign.
Book a Demo
In the meeting, we will take a look at ADACT, discuss different game ideas and how gamification can help reach your marketing goals.
