Do you want to engage and entertain your customers? Would you like to grow brand awareness in an original way Perhaps you want to increase the click-through rate on your website?
If you answered yes to any of these questions, we’ve got you covered! And no, we’re not talking about building a complicated marketing strategy.
Creating a custom Wordle game online is an awesome way to engage your audience and add a fun, interactive element to your marketing strategy. This article will help you understand how to make your own Wordle game, explore various Wordle game ideas, and see real-world examples of businesses benefiting from this engaging marketing tool.
Let’s take a closer look together!
What is Wordle?
Wordle is one of the most popular online guessing games, yet its simplicity is what makes it so appealing.
Created by software engineer Josh Wardle in 2018 to entertain his friends and family, it didn’t gain widespread popularity until 2021.
Then, it went viral.
In just two months, Wordle had attracted 300,000 players worldwide. Josh made the game public in October 2021, and by Christmas, it had become a global obsession.
But what is Wordle all about? Here are some basic rules:
- When you open the Wordle puzzle all you can see are empty white boxes. It’s time to make your first attempt and try to guess the word of the day.
- You can type any random word containing five letters. Press Enter to see whether you’ve guessed correctly.
- If the box turns green, congrats! You’ve successfully guessed not only a letter but also its position.
- If the box turns yellow, it means that the word contains that letter, but in the other position.
- If the box turns gray it means that the word of the day doesn’t contain that letter at all.
- You can try again, but beware that you only get six attempts each day.
It’s so simple, yet incredibly addictive! There’s something special about knowing that people all around the world are trying to guess the same word as you, day after day.
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How to use Wordle in marketing?
Wordle can be a powerful tool in your marketing strategy.
Its interactive nature keeps visitors on your site longer, increasing the likelihood of conversion. Engaged users are more likely to explore other parts of your website, learn more about your products or services, and ultimately make a purchase.
By offering discounts or freebies as prizes within the Wordle game, you can motivate users to make purchases. For instance, if a player wins a discount code through your custom Wordle game, they are more likely to buy a product to take advantage of the discount.
This immediate reward system can significantly boost sales and conversions.
Regularly providing engaging experiences like a Wordle game can make customers feel valued and more connected to your brand. This fun and interactive approach to winning prizes creates positive associations with your brand, leading to increased customer loyalty.
Additionally, Wordle’s shareable nature can be leveraged to improve your brand’s visibility. Encourage players to share their scores on social media, creating curiosity around your custom Wordle game and attracting more participants.
Wordle game ideas and examples
There are numerous ways to incorporate Wordle games into your marketing strategy. Here are some effective ideas:
Wordle for website and app gamification
Integrate Wordle into your website or app to keep users engaged. This can increase the time users spend on your site and improve overall user experience. For instance, an e-commerce site could offer a daily Wordle challenge that rewards players with discount codes or free shipping.
Wordle to engage and entertain customers
Make a Wordle to entertain your audience and keep them coming back. Daily or weekly Wordle challenges can create a habit, encouraging users to visit your site regularly. You can create themed Wordles related to holidays, seasons, or special events to keep the game fresh and exciting.
Wordle to generate leads
Require users to provide their contact information to play the Wordle game. This can help you build your email list and generate leads. Use these leads for future marketing efforts, guaranteeing a steady flow of potential customers. You can offer additional incentives, such as entry into a prize draw, for providing more detailed contact information.
Wordle for special occasions
Holiday season is an ideal time to entertain your customers by making your own custom Wordle puzzle! Here are some creative ways how you can use it:
Black Friday Wordle
In the days upcoming to Black Friday, you can propose a challenge where people who guess the word of the day get your daily discount code.
Christmas Wordle puzzle
Christmas time is ideal to engage whole families and maybe make custom Wordles for kids that your customer’s children can play. Games like this bring families together but they also help build trust in your brand.
New Year Wordle puzzle
New Year ideas include word puzzles containing the word of the year: success, love, peace, etc.
Christmas sale
You can play with the most popular Christmas gifts, ask your customers what they think was the most popular gift from your store, and if they guess, they get a discount they can use to buy gifts for their friends and family.
Thanksgiving
What if we changed traditional bingo for a special Thanksgiving wordle game? Your customers should guess the word that represents something we should be grateful for.
Family Day
If your product is something that the whole family can use, Family Day can be a perfect occasion for a kids’ wordle where children can guess the word and gain a discount for their family.
Wordle Case study examples
- The New York Times
The New York Times acquired Wordle in early 2022 and integrated it into its digital marketing strategy to drive engagement and subscriptions. By featuring the Wordle game on their website, they were able to attract a younger, more diverse audience.
The game quickly became one of the most popular features on their platform, significantly boosting traffic and engagement.
This addition helped The New York Times to increase its digital subscription base, with many users discovering other content and subscribing to stay for the daily Wordle challenge.
- Spotify
Spotify created Heardle, a music trivia game inspired by Wordle, which they use to improve user engagement and music discovery.
Spotify’s acquisition of Heardle aims to create an engaging music experience where players guess songs based on their opening notes. Players get six attempts to identify the song, which promotes music discovery and increases interaction with the platform. Spotify has already integrated Heardle into its app in countries like the U.S., U.K., Ireland, Canada, Australia, and New Zealand, with plans to expand globally
These examples highlight how real companies successfully make custom Wordle games to increase engagement, drive sales, and boost brand loyalty through interactive and entertaining marketing strategies.
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How to create a custom Wordle game
This is a perfect time to jump on the trend of gamification and make your own Wordle puzzle as part of your marketing strategy and building relationships with your audience.
Here are three reasons why to choose Adact.me custom Wordle maker:
- It’s quick and intuitive – Even if you’ve never created a custom game before, you won’t get lost and you’ll be able to create your first Wordle in minutes.
- It’s highly customizable – You can change the design the way you like it and make your own branded Wordle. You can add your logo in the background, change the design of keyboards, and grids, etc.
- No coding skills are required – And the best part, you don’t need to know anything about coding or to have any prior experience.
Now, let’s see how you can make your own Wordle in only three steps.
Step 1: Choosing your word
It’s quite easy to make your Wordle puzzle. First, choose your custom Wordle word. It can be the name of one of your products, or a season-related word that customers can use as a discount code on your website. Be creative!
Then, add a question or hint to guide players to discover your custom word. Make sure it’s neither too obvious, nor too difficult to keep the game exciting and engaging – we want people to have fun and win!
If you want to make it more challenging, you can lower the number of attempts they have to guess the word. And you can add extra letters that do not exist in your word.
Step 2: Customizing the design
When customizing the design, focus on these three main aspects:
Background – You can change the background color or you can add a branded image as a background.
Grids – You can change the design of the grid box, as well as the font and color of the letters.
Keyboard – You can change the design and the color of the keyboard letter boxes.
Feedback colors – You can also customize feedback colors (which color means they have guessed the letter, and which color means the letter is wrong). They don’t have to be the same as in the original Wordle puzzle, you can use the colors of your brand instead.
Step 3: Publishing your custom Wordle game
Now, it’s time to share your own Wordle puzzle with the world. Adact.me offers two ways to publish the game, and you can choose the one that works for you.
- Publish your own custom Wordle on our domain – You can create a branded landing page on Adact.me domain, with easy drag and drop features, and publish the puzzle there.
- Integrate the code to your own website – If you want to take people to your own website to play there, that’s also an option. Again, no advanced coding skills are required. All you have to do is copy one line of code from our Wordle generator to your website and there you have it- the custom puzzle will appear on your website!
But which Option to Choose?
While both options are viable, we recommend trying the Adact’s domain for a few reasons. Publishing on our domain focuses your audience’s attention solely on the game, eliminating distractions and maximizing user engagement and campaign results. Plus, it’s quicker—you can publish your custom Wordle puzzle in minutes!
Wordle FAQ
Is Wordle an example of gamification?
Yes, Wordle is a prime example of gamification. It uses game mechanics to engage users and encourage them to interact with your content. The game’s structure, rewards, and feedback system are all elements of gamification designed to motivate and engage players.
Is there a word game like Wordle?
There are many word games similar to Wordle, such as Mastermind, Hangman, and Scrabble. These games also challenge players to guess words or letters within a limited number of attempts. Each game has its unique mechanics and appeal, providing various ways to engage word game enthusiasts.
What are the best free Wordle maker apps?
One of the best free Wordle maker apps available is Adact. Adact provides templates and an easy-to-use interface for creating your own Wordle games. It offers extensive customization options to help you design a game that aligns perfectly with your brand and marketing goals. While Adact is highly recommended, there are other apps available that also offer similar features and flexibility for creating engaging and branded Wordle games.
Can I create my own Wordle game online?
Yes, with platforms like Adact, you can easily create your own Wordle online by using Wordle generator. These platforms offer customization options to help you design a game that fits your brand and marketing goals. You can personalize the game’s appearance, words, and rules to create a unique and engaging experience for your audience.
How do you code a Wordle game?
Coding a Wordle game requires knowledge of programming languages like JavaScript, HTML, and CSS. You need to create the game logic, design the user interface, and implement feedback mechanisms for guesses. While coding a Wordle game from scratch can be complex, using a no-code platform, like Adact, simplifies the process and allows you to focus on customization rather than technical details.
How to generate Wordles?
Wordles can be generated using Wordle generator tools available online. These tools allow you to input a list of words and customize the appearance of your Wordle game. You can select themes, colors, and fonts to match your brand’s aesthetic.
What is the best word to start with is Wordle?
Bill Gates claims that the best word to start with is AUDIO! However, there’s more than one solution. One research based on statistic models came up with the following words: SLICE, TRIED, CRANE.
Create your custom Wordle game with Adact
Adact makes it simple to create a custom wordle game tailored to your brand.
Imagine captivating your audience with a daily Wordle challenge that not only entertains but also promotes your products or services. You can even make a custom Wordle with friends.
With Adact, you can customize every aspect of the game to align with your brand identity, from the words and hints to the colors and logos. This level of personalization guarantees that your marketing campaign is unique and memorable.
Sign up for Adact today and create your own customizable Wordle game. Engage your customers like never before and watch as your brand awareness, customer loyalty, and sales soar.
Ready to take your marketing to the next level?
Click here to get started with Adact and create your own Wordle game now!
