Privacy Policy

Privacy notice

This privacy notice (hereinafter „notice“) explains how Adact OÜ (hereinafter “we” or „us“) processes personal data of users of Adact platform (hereinafter “platform”) and visitors of our website www.adact.me (hereinafter collectively “website”) – all such persons are referred to as “you” or the “data subject”.

This notice describes the processing of personal data (hereinafter the “data”) by us as a data controller. This means that we individually or along with others determine the purposes and means of the processing of personal data.

  1. Data controller

Adact OÜ

Registry code: 14818678

Address: Liivalaia 25-15, 10118 Tallinn, Estonia

Email: info@adact.me.

  1. What categories of personal data do we process?

We process the following personal data:

Identity data: this includes first name, last name, your company name (if you sign up for our using our platform on behalf of the company you represent). 

Sources of collection of data: we get the data from you when you contact us via our website (e.g. request a demo) and/or sign up for our platform.

Contact data: this includes email address and phone number.

Sources of collection of data: we get the data from you when you contact us at our website and/or sign up for our platform.

Profile data: this includes your username and password.

Sources of collection of data: we get the data from you when you sign up and use our platform.

Payment data: the details of transactions made from your payment account, name, date of payment, currency, amount of payment and payment details.

Sources of collection of data: we get the data from you, from third persons in connection with the provision of services or from the financial institution providing the services to us.

Website and platform visit data: this includes the data which is generated as a result of visiting and using the website and the platform (depending on particular cookie, the data may include, e.g. the online identifiers, such as cookie identifiers, IP addresses, device identifiers). Please see the explanation in section “Cookies and other web technologies” below.

Sources of collection of data: we get the data when you visit and use the website and the platform.

  1. The purpose and the legal grounds for THE processing of personal data

We rely on the following legal grounds upon processing of your personal data:

  • Processing necessary for the fulfilment of the contract

We process the personal data on this legal ground if it is necessary for the fulfilment of the contract or for taking measures prior to concluding of such contract based on your request.

Purposes of processing

Categories of data

We process your personal data for the performance of the service contract between you and us (please see our Terms of Service). This also applies to your sign-up process and system notifications about the platform.

In other words, to allow you to sign up to using our platform and to provide you our platform services we need to process certain personal data indicated in the “categories of personal data”.

Identity data, contact data, profile data, payment data.

  • Processing necessary for compliance with a legal obligation

We process personal data on this legal ground if the legal obligation for processing arises from the law.

Purposes of processing

Categories of data

Bookkeeping (including storage of accounting source documents).

Identity data, contact data, payment data.

Notification of and response to the information requests of public authorities and government institutions.

Identity data, contact data, profile data, payment data, website and platform visit data.

  • Legitimate interest

In some cases, we rely on our legitimate interests when processing your personal data. You have the right to ask clarifications regarding the processing based on the legitimate interests by sending the request at info@adact.me. You also have the right to send the objection, if you find that processing of your data for the purposes provided below prejudice your rights.

Purposes of processing

Categories of data

General business administration, i.e. answering the requests, general customer service, information exchange with potential customers (including demo requests and setting up demo accounts; chat conversations).

Identity data, contact data.

Provision of core services on the website and the platform (the data is processed via technical cookies which are necessary to provide the services online).

Website and platform visit data.

Retention of service agreements and profile data after the termination of the agreements/user accounts. We retain your service agreement and your profile data after the termination for the purposes of legal claims that we may submit, and for protection against them, in case they are filed against us.

Identity data, contact data, profile data.

 

  • Consent

In some cases, we need your consent for data processing. You always have the right to withdraw the consent by sending us respective email at info@adact.me. As for cookies, you always have the right to withdraw the consent by changing your preferences via our website. Withdrawal of the consent does not affect the legality of the processing of your personal data prior to withdrawal.

Purposes of processing

Categories of data

Development and improvement of services provided by us on the website and the platform. For this purpose, we process your website and platform visit data via analytical cookies.

We retain and evaluate information on your recent visits to the website and the platform for analytics purposes so that we can improve the functionality of the website and the platform and make it more user-friendly.

For marketing purposes, we also collect and process the website and the platform visit data via cookies in order to provide you with personalised offers based on your browsing history.

Website and platform visit data.

  1. Categories of recipients of personal data and transfer of personal data to third countries

In some cases, we can transfer your personal data to certain recipients who are categorized as follows:

  • Partners who provide the services to us, and who process the personal data on our behalf (data processors), e.g.:
  • Providers of ICT and information society services (including providers of website and platform hosting services and other providers of cloud services);
  • Various contractors (IT development, support);
  • Providers of accounting services.
    • Auditors, attorneys;
    • Payment service providers;
    • Public authorities and supervisory bodies, e.g. court, law enforcement authorities, Data Protection Inspectorate. We transfer your data to public authorities and supervisory bodies only if the law requires it.

Unless necessary for the provision of services, we do not transfer your personal data outside of the European Union or the European Economic Area, nor to such third country or international organization, the level of data protection of which the European Commission has not considered adequate. If your personal data is transferred outside of the EU or EEA, such transfer of personal data will take place only upon appropriate legal basis, and we will take appropriate protective measures.

You have the right to get additional information about the transfer of your personal data by sending us the request by email at info@adact.me.  

  1. Retention of personal data

We keep your personal data for the period necessary for the achievement of purposes stated in this notice or until the law requires it.

For example, we will retain accounting source documents for seven years as of the end of the financial year when a business transaction was recorded in the accounting journals and ledgers on the basis of the source document.

More specific terms of retention can be exercised by accessing your personal data. Please see the explanation in the section “Your rights regarding the personal data”.

  1. Your rights regarding the personal data

Right of access to your data: you have the right to know, whether personal data concerning you are being processed or not, what is the purpose of processing and what are the categories of personal data. Besides, to whom the data is disclosed (especially the recipients in third countries), for how long the data is retained and what are your rights concerning rectification, erasure and restriction of the processing.

Right of rectification: you have the right to demand rectification of the personal data concerning you if the data are inaccurate or incomplete.

Right of erasure: in some cases, you have the right to demand erasure of the personal data concerning you, for example in case when you withdraw your consent and there are no other legal grounds for the processing of the data.

Right to restrict the processing: in some cases, you have the right to restrict processing of the personal data concerning you for a certain time (e.g. if you have objected the processing of personal data).

Right to object: you have the right to object the processing of personal data, which is processed based on the legitimate interest, including profiling. Upon objection, we will no longer process the personal data unless we demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms.

Right to data portability: if processing of your personal data is based on your consent or the contract with us and the data processing is carried out by automated means, then you have the right to receive the data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format. Also, you have the right to claim to transmit those data to another service provider if it is technically possible.

Right to turn to us, supervisory authority, or a court: if you want to exercise the above-mentioned rights, please send us an email at info@adact.me. If you find that your rights have been breached, you have the right to turn to the Data Protection Inspectorate (Andmekaitse Inspektsioon) and/or court. The contact details of the Data Protection Inspectorate are available at www.aki.ee.

  1. Cookies and other web technologies

We use all the cookies, except the “mandatory” technical cookies, with your prior consent. You always have the right to withdraw the consent by changing your preferences via our website/platform. Should mandatory technical cookies process your personal data, we rely on our legitimate interests upon processing of such data (see section that explains our legitimate interests above).

We use first-party cookies (i.e. the cookies which belong to us), but also third-party cookies (i.e. the cookies that belong to third-party service providers, such as Google).

We may use both session cookies and persistent cookies. Session cookies or non-persistent cookies are cookies that exist only temporarily while you browse our website/platform. Your web browser should delete these cookies when you close your browser. On the other hand, persistent cookies that we use expire at a specific date or after a specific length of time set by the third-party or us.

For better convenience, we categorized cookies used on our website by their purposes as follows:

Technical

We use this type of cookies to provide our services on our website/platform. Without these cookies it would be impossible to provide you our services. Due to the nature of such cookies, and as per applicable legislation, we have the right to use them without your prior consent. However, if these cookies process personal data, we rely on our legitimate interests upon processing of such data.

Analytical

We use this type of cookies to analyse how you use our website/platform. We retain and evaluate information on your recent visits so that we can improve the functionality of the website and the platform and make it more user-friendly. We use the analytical cookies only based on your prior consent.

Marketing

We use this type of cookies to provide relevant advertising to your interests. We use the advertising cookies only based on your prior consent.

Hereunder we have listed all the cookies used on our website. You will find the information regarding their purpose, retention period and whether it is a first-party or a third-party cookie.

Category

Name

Purpose

Retention period

First party or third party

Technical

elementor

This cookie in the context of WordPress. This cookie lets us implement or change the content of the website in real time.

persistent

First party

Technical

SID

This cookie is used to preserve users states across page requests.

session

First party

Analytical

_ga

This cookie is used by Google Analytics to distinguish users.

2 years

Third party

(Google)

Analytical

_gid

This cookie is used by Google Analytics to distinguish users.

24 hours

Third party

(Google)

Analytical

_gat

This cookie is used by Google Analytics to throttle request rate.

1 minute

Third party

(Google)

Analytical

collect

This cookie is used to send data to Google Analytics about the visitor’s device and behaviour.

session

Third party

(Google)

Analytical

S

This cookie is used to set a unique ID for session, which allows to obtain data on visitor behaviour for statistical purposes.

1 day

Third party

(Google)

Marketing

_fbp

This cookie is used by Facebook in the context of advertisement products, e.g. real time bidding from third-party advertisers.

3 months

Third party

(Facebook)

Marketing

fr

This cookie is used by Facebook in the context of advertisement products, e.g. real time bidding from third-party advertisers.

3 months

Third party

(Facebook)

Marketing

tr

This cookie is used by Facebook in the context of advertisement products, e.g. real time bidding from third-party advertisers.

Session

Third party

(Facebook)

Marketing

NID

This cookie is used for targeted ads.

6 months

Third party

(Google)

  1. Amendment of this notice

We have the right to amend this notice unilaterally. We will notify of amendment of this notice on its website, by email or in other manner.

Receive the latest news

Gamification Marketing Newsletter

Case Studies, Examples and Guides