The holiday season always kicks off with Thanksgiving. This makes it a prime time for your business to connect with customers.
With everyone in a festive mood and open to deals, a well-planned Thanksgiving campaign can attract new shoppers. This drives substantial sales.
So, if you’re looking for some amazing and practical Thanksgiving marketing ideas, it’s great you’re reading this.
We’ll go straight to the reason you’re here, sharing 8 Thanksgiving marketing ideas for your business in 2024.
8 Thanksgiving Marketing Ideas to Attract More Customers
The Thanksgiving holiday presents a major opportunity to boost your marketing efforts.
Here are 8 Thanksgiving marketing ideas you can use as a business owner.
1. Create a Thanksgiving-Themed Wheel of Fortune giveaway
Hosting a themed giveaway campaign is one of the best ways to create buzz leading up to Thanksgiving. You can either do this on social media or through emails.
One important detail is to have a relevant prize your target audience will be enthusiastic about. You really can do better than offering them a gift card, especially if that’s what you’ve done in the past.
For example, if you’re a restaurant business, you could offer a free Thanksgiving catering package or Thanksgiving dinner.
Ensure you promote this contest on all your business social platforms and encourage your audience to share and tag for more entries.
2. Create a Limited-Time Thanksgiving Bundles
You can also tap into the hungry holiday crowds by creating an exclusive Thanksgiving weekend bundles. This offer could be for just your brand’s email subscribers or social media followers.
As a bundled package with your biggest discounts of the year you can combine various items which are sometimes difficult to sell individually but are very logical to be sold together. You could also add free seasonal add-ons with every purchase over a certain amount or a limited-edition product.
You see, flash deals like these tend to drive urgency and also make your customers feel special and valued. It can also easily turn in a lot of subscribers. With bundles people see they get more out of their investment!
3. Launch a Customer Appreciation Campaign with Personality Test
Thanksgiving provides the perfect backdrop for showing appreciation and solidifying loyalty with existing customers.
One way you can do this is to send special discount codes only to your repeat shoppers. It’s also not a bad idea to mail thank you cards or small gifts to your best customers.
These little personal touches make these customers feel recognized. They’ll feel excited to shop with your brand again soon. It also works as a good social media marketing campaign.
Personality tests are always a good inclusive campaign type where you can ask different types of thourhg provoking questions and giving each player their own end result based on how they answered each question.
This game type brings a lot of joy to your marketing which is also highly relatable with the entire Thanksgiving theme! Make sure to keep the questions light and funny.
4. Run a Thanksgiving Recipe or Tips Blog Series
You can engage your audience by sharing blog posts, videos, and social media content. This content could be Thanksgiving social media post, hosting tips, decor ideas, or festive recipes.
How about 1 tip each day until thanksgiving?
You can walk this around to fit the niche you’re in as a business. Position your brand as a helpful expert resource rather than constantly promoting products.
You’ll organically work your offerings into materials by integrating ingredient lists, recommended wine pairings, table decorations featuring your items, and more.
PS: if you want to increase your sales and boost your brand’s awareness, we strongly recommend you to use interactive ad campaigns.
You can set up an ad campaign in just five minutes with Adact.
5. Partner with a Charity for a Thanksgiving Fundraiser
We can all agree that giving back is a huge part of the Thanksgiving mindset. Partner with a charity to host a holiday fundraiser that donates a portion of all proceeds to their cause.
If you don’t like the idea of a fundraiser, your team could organize a food or clothing drive that supports a local shelter or outreach program.
Promote the effort across your website and social channels. Customers will feel good supporting a greater mission while shopping with you.
6. Send Personalized Thanksgiving Emails
We can all agree that giving back is a huge part of the Thanksgiving mindset. Partner with a charity to host a holiday fundraiser that donates a portion of all proceeds to their cause.
If you don’t like the idea of a fundraiser, your team could organize a food or clothing drive that supports a local shelter or outreach program.
Promote the effort across your website and social channels. Customers will feel good supporting a greater mission while shopping with you.
7. Offer a Black Friday Preview Sale for Thanksgiving
Give your email subscribers early access to select Black Friday deals. You could set this for Wednesday or Thursday.
Touting these as sneak peeks or early bird specials adds exclusivity and gets customers feeling special while driving urgency around limited quantities.
Time it right before the big turkey dinner when shoppers are actively online researching deals.
8. Create Thanksgiving-Themed Social Media Content
Sprinkle Thanksgiving themes and creativity across your social media channels in November.
Share photos of your team or products decorated for the holiday. Ask followers to tag pictures of your items at their family gatherings.
Launch a user-generated content campaign showing how customers incorporate your offerings into their Thanksgiving.
Maintain an active presence by posting regularly and responding promptly—no one wants to feel ignored during the holidays.
Are Thanksgiving Marketing Campaigns Really Important for Businesses?
Absolutely! The holiday marks the starting line for peak holiday sales.
Activating campaigns ahead of Black Friday gives you an early mover advantage to hook shoppers before fatigue sets in amidst intense competition.
Limited-time offers, special content, and value-adds make your customers feel cared for. This is good for the shopping season.
Conclusion
Thanksgiving provides a prime springboard to drive your holiday marketing straight through to the New Year.
You can tap into festive shoppers looking for deals, inspiration, and a sense of community by creatively showcasing your brand as a part of the giving season.
We’ve shared 8 Thanksgiving marketing ideas so far. You can use one or two from the list.
This will go a long way to boost your brand awareness, engagement, and sales now and in the new year.
Sales gamification tools FAQ
Normally, you have a lot of questions after reading up to this point. While we can’t answer every question, we’ll try to answer some of the most common questions about Thanksgiving marketing ideas.
What is the best form of marketing for the holiday?
This best form is to mix up limited-time discounts and deals. You can also have value-added promotions like free shipping or gifts. Also, try community engagement to bring people together around your brand. This is good for holiday shopping and cyber Monday.
How to market Thanksgiving?
Creative marketing around Thanksgiving includes hosting promotions and giveaways with holiday prizes. You could also create tailored email campaigns and social media content tailored to the season. Offering exclusive early access to Black Friday sales and partnering with a charity for holiday fundraisers is also a good idea. You could send Thanksgiving notes to loyal customers.
What are the best Thanksgiving marketing ideas?
The top Thanksgiving marketing idea is to host a holiday-themed giveaway contest. You can create special Thanksgiving discounts or bundles. You could even launch a customer loyalty and appreciation campaign.
What are some Thanksgiving marketing ideas for small businesses?
Great Thanksgiving marketing for small businesses includes hosting an in-store Thanksgiving decoration workshop. Or your guys could run an email signup promotion promising exclusive holiday deals. You could also decorate your storefront with cornucopias and wreaths. You won’t have to spend a lot on this.
How can I create an effective Thanksgiving email campaign?
An effective Thanksgiving email campaign would include segments targeting different customer groups with tailored offers. This can be based on their purchase history.
