AI tools for marketing and advertising are changing the way we do business. By implementing AI tools businesses can save time and money, and get valuable insights into their marketing campaigns.
However, it’s essential to use the best AI tools for marketing.
In this article, we’ll help you boost your marketing efforts by breaking down the best AI tools for digital marketing and advertising in 2024.
The role of AI tools in the 2020s
AI tools are becoming increasingly powerful and businesses that aren’t using AI in advertising in 2024 will struggle to compete with those successfully implementing digital marketing AI tools.
The benefits of AI-powered advertising
AI tools can analyze large sets of data to understand customer behavior and create targeted advertising campaigns tailored to each individual customer.
Businesses can use AI tools to automate repetitive tasks and streamline data analysis, saving them time and money.
When using AI in marketing and advertising, businesses can get an in-depth analysis of their marketing campaigns. AI tools collect and analyze marketing data to understand marketing campaign results, such as which paid ads were most effective.
Downsides of AI usage
While AI advertising tools have many benefits, they come with some downsides as well.
AI-powered tools can create stunning visuals and accurate headlines, but even with the best AI tools for advertising, AI marketing campaigns can lack creativity and fail to evoke emotional responses.
And if input data is inaccurate or irrelevant, AI tools cannot perform effective data analysis.
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How to use AI in marketing?
Find the right AI marketing tools
The first step when using AI in marketing is finding the right tools for your business. When comparing options, consider the size of your business and the scale of your marketing project. Opt for AI marketing tools that offer a free trial, so you can test out the features before making a purchase.
Integrate AI tools into your workflow
Train your team members on how to use the tool. Establish which tasks AI will replace and which tasks your staff will remain responsible for. Establish data collection guidelines to ensure that your AI tools are using the highest quality input data.
Personalize and train AI
For companies that use AI for marketing, it’s essential to gradually introduce the tool by taking on small tasks first. This way you can monitor how the AI is learning.
You can also train and test AI tools by using input data for which the outcomes are already known. For example, you can use historical data for conversion rates and see if the AI tool produces the result you already know is correct.
Best AI tools for marketing
Generate ideas
Ideanote
- Generate new ideas simply by entering the specifications of your marketing or advertising project.
- Evaluate all ideas and prioritize the ones that will help you achieve your goals.
- Learn more at ideanote.io
Planning and strategy
Taskade Marketing Plan Generator
- Analyze your data, identify your target audience and develop a custom marketing strategy.
- Save time, get data-driven insights and adjust your marketing plan as the market changes.
- Find out more at Taskade.com
Content creation and writing
Jasper
- Instantly create long-form blog posts, articles, ads, emails and more.
- Create AI targeted advertising by customizing your content to align with your brand voice.
- Read more about Jasper’s AI content marketing tools at Jasper.ai
Design and image creation
OpenAI’s DALL·E 3
- Use text prompts to create sophisticated images exactly how you envision them.
- Create product description images, website images and banners for your next AI advertising campaign
- Read more about DALL·E 3
Marketing automation
Zapier
- Automate marketing tasks like campaign creation and email marketing, saving you time and money.
- Design automated marketing campaigns to boost conversion rates.
- Use AI to analyze the success of your marketing campaigns.
- Read more using Zapier for marketing automation using AI.
Marketing gamification
Adact
- Easily design and launch a range of AI-generated games as part of a marketing campaign.
- Use real-time analytics to monitor the success of your AI gamification campaign.
- Use AI and gamification in hiring by using games and quizzes for recruitment and onboarding.
- Try Adact today!
Social media management
Sprout Social
- Automatically manage high volumes of incoming messages on all social media channels.
- Automatically gauge customer sentiment on social media and resolve issues before they affect more customers.
- Learn more about improving social media management with Sprout Social.
Predictive analytics and data trends
Albert AI
- Better predict marketing campaign outcomes and make adjustments before you launch your campaign.
- Use Albert’s real-time data analytics to monitor your marketing campaign minute by minute.
- Check out the Albert website to learn more.
Lead generation
Customers.ai
- Get an in-depth analysis of web traffic and identify your ideal customers.
- Automate engagement with customers through chatbot, SMS or email.
- Sync Customers AI lead generation with your existing software.
- Learn more about Customers.ai
Customer support and chatbots
Tidio
- Implement AI chatbots that understand human intent and provide human-like responses to customer inquiries.
- Resolve up to 70% of customer inquiries with chatbots alone.
- Automate ticket filtering and prioritization to streamline your customer support.
Read more about Tidio.
Artificial Intelligence in Marketing FAQ
Which is the best AI tool for free?
Yes, there are many ways to use AI in marketing to make money. First, AI automation can eliminate repetitive marketing tasks, saving companies from paying employees.
Some companies also use AI chatbots to automate conversations with customers, eliminating customer support costs. In addition, AI chatbots can offer products to customers or give out discounts to promote sales.
Where to find good AI use cases?
The first place to look for AI use cases in marketing is the website of the AI marketing tool you’re interested in. Most AI companies have case studies that explain how clients have successfully implemented their marketing AI tool.
For less biased use cases of AI marketing tools, visit popular review websites like Capterra to see how other companies have implemented AI tools into their marketing.
How to create ChatGPT prompts that work?
First, assign ChatGPT a role to add relevance and context. For example, write the prompt “Take the role of a marketing manager and offer ways to improve sales through gamification”
Give as much background info to provide ChatGPT with full context. Finally, specify the type of output you want from ChatGPT, such as the desired length, style and tone of the response.
How to choose the right AI programs?
To find the best marketing AI tools for your business, first define your objectives and look for tools that can help you achieve them.
Then assess factors such as compatibility with current workflows, budget and scalability.
Read case studies of other companies using AI powered marketing tools, and try tools that other similar companies have had success with.
How to compare and test popular AI tools?
One way to compare popular AI tools for digital marketing is Chatbot Arena. With this tool, you can give identical prompts to popular AI tools like ChatGPT and Gemini and see which one gives the best response.
The best AI marketing tools also offer free trials, where you can test their features risk-free. You can also read online reviews to weigh the pros and cons of AI based marketing tools.
How can AI be used in marketing?
Some of the ways companies are using AI in marketing include:
- AI powered lead generation
- Marketing gamification
- Social media management
- AI powered advertising
- Idea generation
- Predictive analytics
- AI digital marketing automation
- Planning and Strategy
These are just some of the most common ways to use marketing AI tools, but the possibilities are endless.
What is the best example of AI in marketing?
One of the best examples of AI in marketing is Netflix using AI to personalize its streaming service.
Netflix uses AI to track viewer preferences and find movies and TV shows that suit each customer. It even changes the images of movie and TV show covers to suit the preferences of each viewer.
By using AI, Netflix promotes the shows viewers will enjoy, increasing user satisfaction and keeping viewers subscribed to the platform.
Can you make money with AI marketing?
Yes, there are many ways to use AI in marketing to make money. First, AI automation can eliminate repetitive marketing tasks, saving companies from paying employees.
Some companies also use AI chatbots to automate conversations with customers, eliminating customer support costs. In addition, AI chatbots can offer products to customers or give out discounts to promote sales.
Enhance your marketing efforts with Adact
There are enormous benefits when it comes to using AI for marketing and advertising, but knowing which AI tool to choose is key to success.
If you’re looking for a tool that offers AI gamification, try Adact. You can customize a range of AI-generated games and launch your branded gamification campaign in just one day, without any coding experience.
Book a demo today and boost your marketing efforts with Adact!
