Tag Archives: Case Study
Smartpost Itella’s ‘Back to School’ Gamified Success – A Lesson in Fun and Engagement
In a world where marketing seems stuck in a time warp, where the same old strategies no longer dazzle the crowd, there’s a new kid on the block – gamification marketing. It’s the spark that’s igniting the hearts of brands and their audiences, changing the game completely. Now, let us tell you the story of…
How Can Public Sector Engage People Using Gamification Marketing?
As the 2023 Estonian Parliament elections drew nearer, the Reform Party embarked on an unconventional campaign strategy. In the realm of politics, parties continually grapple with the challenge of setting themselves apart from the competition and effectively conveying their election agenda. It is like a bustling marketplace where vendors must fight for the attention of…
Gamifying Tallink’s Customer Loyalty Program During Christmas
There’s a saying in business that two-thirds of the company’s revenue comes from its loyal customers. So… It makes sense to treat your customers well and take care of them. Right? Taking care of your loyal customers doesn’t mean feeding them or cleaning their clothes as parents do for their children. It can be as…
A new standard for booth concepts: Ninja Casino Case Study
Ninja Casino’s gamified booth concept revolutionized event marketing, captivating attendees and elevating brand recognition at We Love the 90s festival. Witness the results as the Bubble Shooter game engaged festival-goers and left a lasting impact on the event’s success.
Gamification marketing statistics 2023
Let’s jump into the captivating world of gamification, where technology meets psychology in a seamless blend. In this era of constant connectivity and information overload, capturing and retaining the attention of consumers has become more challenging than ever. Gamification has emerged as a beloved tool in the marketing realm, with an impressive 93% of marketers…
Tele2 Wheel of Fortune Campaign at Tallinn Maritime Days
Tele2’s Wheel of Fortune Campaign at Tallinn Maritime Days wowed attendees with its captivating gamification approach. Participants engaged in the interactive virtual raffle, winning exciting prizes while providing valuable customer leads. The campaign’s success elevated brand affinity and left a lasting positive impression, showcasing the power of playful strategies in gamification marketing.
A story on how you can market everything through gamification
Just recently an egg producer in Estonia called Eggo launched a gamification marketing campaign that achieved mind-blowing results. When they shared the results with us even we, the experienced gamification wizards didn’t believe these results. Nevertheless, they were very true. So… How in earth did they achieve these results? First, let’s take a look at the gamification marketing principles they used in their campaign.
How Moj A1 Found Success with Gamification
Have you ever heard of the term “gamification”? It may sound like a made-up word, but it’s actually an important tool used by companies to engage their customers. Recently, A1 Slovenia decided to use gamification to increase awareness and the number of active users of their Moj A1 self-care mobile app. Let’s take a look…
Using gamification in B2B marketing and development: myth or reality?!
How can you gamify serious business engagements? How do you do it cost-effectively? Is it even worth the effort?
1. We run a B2C campaign, which gives us 10.000 leads and each of them will bring in 100 euros. That’s 1M.
2. We run a B2B campaign, which gives us 100 leads and of them will bring in 10.000 euros. That’s still a million.