Category Archives: Case Studies
How Moj A1 Found Success with Gamification
Have you ever heard of the term “gamification”? It may sound like a made-up word, but it’s actually an important tool used by companies to engage their customers. Recently, A1 Slovenia decided to use gamification to increase awareness and the number of active users of their Moj A1 self-care mobile app. Let’s take a look…
How gamification increased awareness about life insurance
Insurers are often thought of as the boring, old-fashioned industry that no one wants to work in or deal with. But what if there was a way to change people’s perception of insurance and make it more engaging? Estonian Insurance Association company did just that by using gamification marketing. Learn how they did it and see if you can apply the same techniques to your own marketing efforts.
Spooktacular Gamification Results for CreditStar
The leaves are changing color, the air is getting crisp, and pumpkins are appearing on doorsteps. That can only mean one thing—Halloween is just around the corner! As always, Creditstar decided to celebrate the holiday with a special campaign. This year, their goal was to engage with their users and give them the opportunity to have some fun while also reminding them about our products and offers.
How Euronics’ Candy Crush engaged customers for over 15 minutes
Studies have shown that games can be up to 80% more effective at getting people to engage with your brand than traditional advertising methods. Euronics got inspired by Candy Crush and decided to use it to engage its customer for over 15minutes!
Road to success with gamification marketing | Ballzy case study
In the age of social media, marketers have had to get creative to stand out from the crowd. Cue gamification marketing: a technique that uses game mechanics to drive engagement and motivation. And it’s been a huge success! So what’s behind this new trend in marketing? How did Ballzy, a sneaker retailer implement it into their marketing strategy? If you’re looking for some ballsy inspiration from them, read on!