Posts by Matthias Merelaine

As the 2023 Estonian Parliament elections drew nearer, the Reform Party embarked on an unconventional campaign strategy. In the realm of politics, parties continually grapple with the challenge of setting themselves apart from the competition and effectively conveying their election agenda. It is like a bustling marketplace where vendors must fight for the attention of…

There’s a saying in business that two-thirds of the company’s revenue comes from its loyal customers. So… It makes sense to treat your customers well and take care of them. Right? Taking care of your loyal customers doesn’t mean feeding them or cleaning their clothes as parents do for their children. It can be as…

In the ever-evolving landscape of digital marketing, staying ahead of the curve is vital. One strategy that’s making waves and delivering impressive results is gamification marketing. By infusing elements of gaming into your marketing campaigns, you can capture your audience’s attention and keep them engaged year-round. In this article, we’ll delve deep into gamification marketing,…

Ninja Casino’s gamified booth concept revolutionized event marketing, captivating attendees and elevating brand recognition at We Love the 90s festival. Witness the results as the Bubble Shooter game engaged festival-goers and left a lasting impact on the event’s success.

In the ever-evolving landscape of marketing, one strategy has been making waves for its ability to engage, captivate, and motivate audiences like never before – gamification marketing. Instead of adhering to the traditional marketing playbook, gamification takes a unique route to success. It all begins with a simple but powerful question: What’s your end goal?…

This summer our CEO and founder Kalev Kärpuk had a chance to sit down with Bethenny Carl from Website Planet. They discussed how Adact started, how we stand out from the competition and what opportunities and challenges he sees in the future of gamification marketing. This is an excerpt from their conversation. What is gamification…

Tele2’s Wheel of Fortune Campaign at Tallinn Maritime Days wowed attendees with its captivating gamification approach. Participants engaged in the interactive virtual raffle, winning exciting prizes while providing valuable customer leads. The campaign’s success elevated brand affinity and left a lasting positive impression, showcasing the power of playful strategies in gamification marketing.

In today’s competitive marketplace, companies strive to captivate consumers’ attention and foster deeper connections with their brand. Gamification marketing, a powerful strategy that leverages interactive elements and game mechanics, has emerged as a game-changer in the realm of customer engagement. By infusing fun and excitement into marketing campaigns, businesses can influence consumers’ purchase behaviour while…

Just recently an egg producer in Estonia called Eggo launched a gamification marketing campaign that achieved mind-blowing results. When they shared the results with us even we, the experienced gamification wizards didn’t believe these results. Nevertheless, they were very true. So… How in earth did they achieve these results? First, let’s take a look at the gamification marketing principles they used in their campaign.