Posts by Kalev Kärpuk

Source: Freepik.com As September is approaching and people spend more time indoors glued to their devices, every social media manager has a doubt: What to post? You might think it may be too early to talk about holiday campaigns, but more than a quarter of US consumers plan to start holiday shopping before October. Therefore,…

Image source: Freepik How to make an interactive website? You’d probably think it is a complex process requiring superpowers and insider knowledge. But in fact, it can be really simple. Imagine you have fun interactive elements on your website. When people visit your webpage, they can’t resist and find themselves playing the little games you…

Image source: Freepik Customers interact with countless brands, whether walking down the street or scrolling social media. The problem is they forget about most of those interactions. This is where out-of-the-box marketing ideas come into play. Getting brave with your marketing can help you stand out. Don’t be afraid to try something new or unconventional…

Gamification examples: Atomic Wallet Jeopardy

Source: Freepik.com Some people have been predicting the death of email marketing for years, but it’s still here and more powerful than ever! According to research, small business owners said that email campaigns are the second biggest opportunity to gain new customers, right after social media marketing. But the competition is tough, meaning you have…

Creating a successful lead generation form isn’t easy. Rebecca Kowalewicz, Vice President of Clearbridge Branding Agency, advises sticking to three steps – compelling visuals and copy, keeping it short and having a clear CTA. That’s what most companies are doing. If you want to stand out from the competition and get more valuable information from…

The mini-thrill we get when scratching a card and hoping for a big win, followed by instant mini-disappointment when we see the “better luck next time message,” is – priceless. Even if there’s no chance to scratch our way out of poverty, there’s something special just in the possibility that you can win something by…

Getting your audience to interact with your marketing campaigns can be challenging. Sparking engagement takes some innovative thought, a little extra oomph and something unique to get them interested. One way to solve this issue and beef up your marketing strategy is to make your own Jeopardy game. Jeopardy is a classic family game beloved…

Most marketers have already gone down the same road. They stick to tried-and-true strategies to attract customers. But it hits them like a bolt of lightning that it’s time to try something new and exciting. That’s where the best trivia app comes in. The days of predictable marketing campaigns are behind us. It’s time to…