BITE Black Friday

March 14, 2022 | 3 min read

Bite included gamification to their Black Friday campaign!

Black Friday was the first campaign we did with Adact. The goal was to collect user e-mails before the Black Friday started so we could send them a newsletter.

We chose the game while brainstorming as wanted to test it out. What we saw was that the engagement was huge and users kept playing it over and over again. Also, we had prizes for the campaign and leaderboard.

We were looking at the engagement / collected emails and also does the traffic brings us additional leads/sales. Mostly the campaign had impact on the engagement.

Bite used a Match 3 campaign

The game was simple, well designed and collected over 500 000 visits in just 7 days! 

The Match3 campaign was embedded to their website to give additional activity to their Black Friday campaign landing page! After asking for visitor information, the players could play and replay until they were satisfied with their score or just come back the next day to improve their score. 


567077 visits to the campaign

488307 games started and 98.9% finished the entire game from start to finish

14% Bounce Rate on the campaign landing page

Most active player played the game 1206 times over the course of 6 separate days

On Average each participant played the game 51 times